11 April 2013 - 12:13pm | posted by | 1 comment

Infographic: Only 5% of companies highly satisfied with their social media campaigns – with quarter not satisfied

Infographic: Only 5% of companies highly satisfied with their social media campaigns – with quarter not satisfiedInfographic: Only 5% of companies highly satisfied with their social

Over three quarters (86 per cent) of companies measure the success of a social media campaign by the number of followers or likes, while 31 per cent judge it on sales, a Ragan/NASDAQ OMX Corporate Solutions survey has found.

The survey, which asked 2,714 communicators how their companies use social media, discovered that 27 per cent of companies are not satisfied at all with their social media campaigns, while 42 per cent are ‘somewhat’ satisfied, 26 per cent are satisfied and only five per cent are highly satisfied.

However, this lack of satisfaction might be because almost two thirds admit there are roadblocks in their way to measuring the success of a campaign, with the biggest obstacles to measuring social media being a lack of time (65 per cent) and manpower (63 per cent).

It was found that the major goals of a social media campaign are to increase brand awareness, increase traffic and improve reputation.

Don't miss out... Get your Social Media news by email

See all specialist newsletters

19 related companies from Profile Hub:

Comments

12 Apr 2013 - 12:23
@newriverm's picture

Excellent research (if accurate) and infographic. Thanks.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...