Mammoet appoints DDB & Tribal Amsterdam to work on integrated campaign

Dutch engineered lifting and transport company Mammoet has selected DDB & Tribal Amsterdam to develop an integrated campaign following a one-on-one pitch process.

Mammoet (which means Mammoth in English) provides solutions for lifting, transporting, installing and decommissioning large and heavy structures, employing approximately 5,000 staff worldwide. DDB & Tribal Amsterdam has been tasked with creating an integrated campaign that focuses on the brand’s characteristics.

Work will include brand positioning, internal communications, and a visual language for the company across online and offline channels and is expected to launch in summer 2013.

DDB Amsterdam managing partner, Ivo Roefs, commented: “The power and scale of this company is quite literally awesome. The physical dimensions involved in this business are incomparable to any other. Scale and power is nothing without a plan, however, and that’s where we come in, to help take Mammoet to the next level. DDB & Tribal Amsterdam is the first creative agency to build an all-round campaign that will communicate Mammoet’s brand values from the inside out.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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