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Mammoet appoints DDB & Tribal Amsterdam to work on integrated campaign

Dutch engineered lifting and transport company Mammoet has selected DDB & Tribal Amsterdam to develop an integrated campaign following a one-on-one pitch process.

Mammoet appointed DDB & Tribal Amsterdam after a one-on-one pitch process

Mammoet (which means Mammoth in English) provides solutions for lifting, transporting, installing and decommissioning large and heavy structures, employing approximately 5,000 staff worldwide. DDB & Tribal Amsterdam has been tasked with creating an integrated campaign that focuses on the brand’s characteristics.

Work will include brand positioning, internal communications, and a visual language for the company across online and offline channels and is expected to launch in summer 2013.

DDB Amsterdam managing partner, Ivo Roefs, commented: “The power and scale of this company is quite literally awesome. The physical dimensions involved in this business are incomparable to any other. Scale and power is nothing without a plan, however, and that’s where we come in, to help take Mammoet to the next level. DDB & Tribal Amsterdam is the first creative agency to build an all-round campaign that will communicate Mammoet’s brand values from the inside out.”

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Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian