Kerry Foods has today announced the appointment of Unity to handle its creative account for Cheestrings.
Unity will begin its role this month, and will work alongside other agencies on the roster including Fallon, Get Savvy and The Marketing Store.
Joao Felix, senior brand manager for Cheestrings, said: “What sold us was Unity’s insights into the world of mum and particularly their creative spark which shone through every idea presented.”
Nik Done, co-founder of Unity, added: “Our experience in delivering impactful campaigns that target mums means we’re perfectly placed to deliver on this. We’re looking forward to bringing our strategy to life for mums in an exciting way, both on and offline.”
Unity was appointed following a four way pitch.