Ad of the Day: Berocca - Ride

A smartly-suited yet fashionably unshaven young man makes his way to work in the busy city; neatly negotiating his bicycle down steps and over benches - only to miscalculate the glass doors of his office and bump his head in the presence of a pretty woman. A sunny, cheery ad reflecting how the product is supposed to make you feel.

Agency: JWT London

Creative: Simon Conti / Jon McCarthy

TV Producer: Panos Louca

Production Co: Mustard

Director: Dom Bridges

Producer: Matt Hichens

Photography: Steven Annis