Ad of the Day: Berocca - Ride

A smartly-suited yet fashionably unshaven young man makes his way to work in the busy city; neatly negotiating his bicycle down steps and over benches - only to miscalculate the glass doors of his office and bump his head in the presence of a pretty woman. A sunny, cheery ad reflecting how the product is supposed to make you feel.

Agency: JWT London

Creative: Simon Conti / Jon McCarthy

TV Producer: Panos Louca

Production Co: Mustard

Director: Dom Bridges

Producer: Matt Hichens

Photography: Steven Annis

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff