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Ad of the Day: Berocca - Ride

A smartly-suited yet fashionably unshaven young man makes his way to work in the busy city; neatly negotiating his bicycle down steps and over benches - only to miscalculate the glass doors of his office and bump his head in the presence of a pretty woman. A sunny, cheery ad reflecting how the product is supposed to make you feel.

Agency: JWT London
Creative: Simon Conti / Jon McCarthy
TV Producer: Panos Louca
Production Co: Mustard
Director: Dom Bridges
Producer: Matt Hichens
Photography: Steven Annis

Featured by The Drum