Ad of the Day: Berocca - Ride

A smartly-suited yet fashionably unshaven young man makes his way to work in the busy city; neatly negotiating his bicycle down steps and over benches - only to miscalculate the glass doors of his office and bump his head in the presence of a pretty woman. A sunny, cheery ad reflecting how the product is supposed to make you feel.

Agency: JWT London

Creative: Simon Conti / Jon McCarthy

TV Producer: Panos Louca

Production Co: Mustard

Director: Dom Bridges

Producer: Matt Hichens

Photography: Steven Annis

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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