9 April 2013 - 10:13am | posted by | 1 comment

Ofcom rebukes BBC over footage of young girl retching

Ofcom rebukes BBC over footage of young girl retchingOfcom rebukes BBC over footage of young girl retching

Media regulator Ofcom has rebuked the BBC over an episode of Dick and Dom’s Hoopla! In which footage of a young girl retching was aired following an eating contest.

TV cameras were trained on the 11 year old girl as she retched into a bucket in the aftermath of her challenge, eliciting complaints from two viewers.

The game show style challenge saw the girl square off against a boy to drink ‘vile concoctions’ of fluid in front of a live audience, drawing criticism from the regulator for failing to exercise ‘due care’.

Ofcom observed that the girl appeared to be in a state of ‘discomfort’ whilst downing a mixture of mayonnaise, spaghetti soup and tomato soup and noted that the presenters were ‘verging on the aggressive’.

In a statement Ofcom said the presenters ‘… repeatedly shouted at, berated and chided the girl and the boy, albeit in a comedic manner, to urge them to eat the various foods they were presented with’.

Acknowledging Ofcom’s findings the BBC said: “… the spectacle of obvious discomfort would have struck some viewers as going beyond acceptable boundaries, even though her subsequent participation in the programme made clear that her discomfort was temporary".

Both the girl and her mother had given full consent to the BBC in advance of broadcast.

Comments

9 Apr 2013 - 15:40
stuart_b's picture

A whole TWO viewers

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...