9 April 2013 - 10:13am | posted by | 1 comment

Ofcom rebukes BBC over footage of young girl retching

Ofcom rebukes BBC over footage of young girl retchingOfcom rebukes BBC over footage of young girl retching

Media regulator Ofcom has rebuked the BBC over an episode of Dick and Dom’s Hoopla! In which footage of a young girl retching was aired following an eating contest.

TV cameras were trained on the 11 year old girl as she retched into a bucket in the aftermath of her challenge, eliciting complaints from two viewers.

The game show style challenge saw the girl square off against a boy to drink ‘vile concoctions’ of fluid in front of a live audience, drawing criticism from the regulator for failing to exercise ‘due care’.

Ofcom observed that the girl appeared to be in a state of ‘discomfort’ whilst downing a mixture of mayonnaise, spaghetti soup and tomato soup and noted that the presenters were ‘verging on the aggressive’.

In a statement Ofcom said the presenters ‘… repeatedly shouted at, berated and chided the girl and the boy, albeit in a comedic manner, to urge them to eat the various foods they were presented with’.

Acknowledging Ofcom’s findings the BBC said: “… the spectacle of obvious discomfort would have struck some viewers as going beyond acceptable boundaries, even though her subsequent participation in the programme made clear that her discomfort was temporary".

Both the girl and her mother had given full consent to the BBC in advance of broadcast.

Comments

9 Apr 2013 - 15:40
stuart_b's picture

A whole TWO viewers

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...