9 April 2013 - 10:55am | posted by | 0 comments

New Rice Krispies Squares campaign introduces man who has made sculpture out of the snacks

Kellogg’s has unveiled a new campaign with Leo Burnett, telling the fascinating story of shopkeeper Ali from Doncaster, who unveils a sculpture he has lovingly built entirely from Rice Krispies Squares.

The ad shows shoppers look at the statue in a window display, which a voiceover announces that it has become the 11th most popular tourism attraction in the UK.

However, the ‘lie’ is then revealed, and the public are reminded that Rice Krispies Squares are not actually square.

The third in the ‘it’s all lies’ campaign, the spot was created by Alex Moore and Lewis Beaton of Leo Burnett, and directed and illustrated by Mark Denton through Coy Communications.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...

CASE STUDY: Royco

20/01/2015
Redefinition of the target generating trial through...

Martin House Children's Hospice Website

20/01/2015
Project Insight With our growing expertise working with...