9 April 2013 - 10:55am | posted by

New Rice Krispies Squares campaign introduces man who has made sculpture out of the snacks

Kellogg’s has unveiled a new campaign with Leo Burnett, telling the fascinating story of shopkeeper Ali from Doncaster, who unveils a sculpture he has lovingly built entirely from Rice Krispies Squares.

The ad shows shoppers look at the statue in a window display, which a voiceover announces that it has become the 11th most popular tourism attraction in the UK.

However, the ‘lie’ is then revealed, and the public are reminded that Rice Krispies Squares are not actually square.

The third in the ‘it’s all lies’ campaign, the spot was created by Alex Moore and Lewis Beaton of Leo Burnett, and directed and illustrated by Mark Denton through Coy Communications.

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