9 April 2013 - 7:53am | posted by | 0 comments

Manchester United rakes in £180m from new AON sponsorship deal

Manchester United rakes in £180m from new AON sponsorship dealManchester United rakes in £180m from new AON sponsorship deal

Manchester United has agreed an eight-year deal with risk management firm AON for the naming rights to the club’s training facilities, reportedly worth up to £180m.

The deal will see the club’s training facilities renamed to ‘The Aon Training Complex’ and will also include the sponsorship of the team’s training kit, its annual summer tours and friendly games.

The company’s shirt sponsorship deal held by Aon will be replaced by Chevrolet from next year, while The Telegraph claims that the club is also close to agreeing a deal worth around £100m will Turkish Airlines.

However, Ed Woodward, the United executive vice-chairman for Manchester United has promised that the naming rights to Old Trafford will not be sold.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...