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Manchester United rakes in £180m from new AON sponsorship deal

Manchester United has agreed an eight-year deal with risk management firm AON for the naming rights to the club’s training facilities, reportedly worth up to £180m.

The deal will see the club’s training facilities renamed to ‘The Aon Training Complex’ and will also include the sponsorship of the team’s training kit, its annual summer tours and friendly games.

The company’s shirt sponsorship deal held by Aon will be replaced by Chevrolet from next year, while The Telegraph claims that the club is also close to agreeing a deal worth around £100m will Turkish Airlines.

However, Ed Woodward, the United executive vice-chairman for Manchester United has promised that the naming rights to Old Trafford will not be sold.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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