9 April 2013 - 9:08am | posted by | 0 comments

Glaisyers unveils new website and marketing with Studio North

Glaisyers unveils new website and marketing with Studio NorthGlaisyers unveils new website and marketing with Studio North

Manchester based law firm Glaisyers has unveiled a new brand positioning with Studio North, including a new website and suite of marketing materials.

The Studio North team was briefed to devise a new brand identity and marketing materials that better reflected what the firm looks to stand for: accessibility, approachability and not confusing clients with legalese.

This was supported by the new strapline: ‘Your kind of law firm’.

The new brand identity is supported by a thorough set of brand guidelines. The website has also been designed to work harder and is easy to edit to ensure it is kept up-to-date with regular content relevant to Glaisyers’ customers.

Nick Wright, strategy director at Studio North, said; “Glaisyers is a well-respected law firm with a strong heritage and reputation so we knew our job was to build on that base and to position it for the future. Our focus has been on making the firm accessible and relevant without losing sight of its expertise. We think we’ve struck a good balance and we’re now looking forward to seeing the impact.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...