Manchester based law firm Glaisyers has unveiled a new brand positioning with Studio North, including a new website and suite of marketing materials.
The Studio North team was briefed to devise a new brand identity and marketing materials that better reflected what the firm looks to stand for: accessibility, approachability and not confusing clients with legalese.
This was supported by the new strapline: ‘Your kind of law firm’.
The new brand identity is supported by a thorough set of brand guidelines. The website has also been designed to work harder and is easy to edit to ensure it is kept up-to-date with regular content relevant to Glaisyers’ customers.
Nick Wright, strategy director at Studio North, said; “Glaisyers is a well-respected law firm with a strong heritage and reputation so we knew our job was to build on that base and to position it for the future. Our focus has been on making the firm accessible and relevant without losing sight of its expertise. We think we’ve struck a good balance and we’re now looking forward to seeing the impact.”