Campaign promoting New York lottery scratch card game rolls out

A campaign to promote the New York Lottery’s new scratch card game ‘Maximum Millions’ has been developed by DDB New York.

The campaign, which began yesterday (8 April) will run across OOH with commuter rail-cards and 2 sheet posters on the LIRR, Bus Kings, 30-sheet posters and digital billboards, while also being supported radio spots.

The creative for the OOH activity is entitled ‘Can/Can’t’, ‘Impossible’, and ‘Yes/No’ while the 30 second radio spots are entitled ‘Maximist’ and ‘Minimum/Maximum’, with both aiming to promote the benefits of winning the game.

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