9 April 2013 - 7:39am | posted by | 0 comments

Campaign promoting New York lottery scratch card game rolls out

Campaign promoting New York lottery scratch card game rolls outCampaign promoting New York lottery scratch card game rolls out
Campaign promoting New York lottery scratch card game rolls out
Campaign promoting New York lottery scratch card game rolls out

A campaign to promote the New York Lottery’s new scratch card game ‘Maximum Millions’ has been developed by DDB New York.

The campaign, which began yesterday (8 April) will run across OOH with commuter rail-cards and 2 sheet posters on the LIRR, Bus Kings, 30-sheet posters and digital billboards, while also being supported radio spots.

The creative for the OOH activity is entitled ‘Can/Can’t’, ‘Impossible’, and ‘Yes/No’ while the 30 second radio spots are entitled ‘Maximist’ and ‘Minimum/Maximum’, with both aiming to promote the benefits of winning the game.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

27 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...