Campaign promoting New York lottery scratch card game rolls out

A campaign to promote the New York Lottery’s new scratch card game ‘Maximum Millions’ has been developed by DDB New York.

The campaign, which began yesterday (8 April) will run across OOH with commuter rail-cards and 2 sheet posters on the LIRR, Bus Kings, 30-sheet posters and digital billboards, while also being supported radio spots.

The creative for the OOH activity is entitled ‘Can/Can’t’, ‘Impossible’, and ‘Yes/No’ while the 30 second radio spots are entitled ‘Maximist’ and ‘Minimum/Maximum’, with both aiming to promote the benefits of winning the game.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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