8 April 2013 - 11:16am | posted by | 22 comments

Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies

Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policiesGoogle pulls all Moneysupermarket ads in crackdown on payday loan

Google has pulled all Moneysupermarket paid-search ads as part of a crackdown on payday loan vendors which flout its AdWords policies, The Drum can reveal.

The internet giant has been under increasing pressure from the government to tighten its policing of payday loan vendors which have been flouting its AdWords policies.

Earlier this year Google reinforced that payday loan vendors advertising on its site must be more transparent about the fees and penalties they impose on customers who fail to meet payments.
It warned that those which did not meet this criteria would face suspension.

Later it emerged that some advertisers including PayDayFirst were among those that did not provide the information requested by Google in January.

The Drum understands Google pulled all Moneysupermarket’s domain level ads including all campaigns across car and home insurance on Saturday (6 April) evening. The ads were down for over 24 hours before the issues were rectified by Moneysupermarket, according to sources.

A Google spokeswoman said: "We have a set of policies which govern what ads we do and do not allow on Google. We have strict policies for those advertising short term loans, and make it very clear that advertisers need to comply with local regulations and be transparent about their fees, implications of non-payment and collection practices. If we discover sites that are breaking this policy we will take appropriate action."

Google’s AdWords policy stipulates that all companies that are advertising products and services related to financial services must ensure they operate in compliance with state and local regulations, for example include specific disclosures required by law.

They must also disclose associated fees/APR and include links to third-party accreditation or endorsement where affiliation is implied particularly when it serves to improve the reputation of the site.

Finally they must provide legitimate physical contact information for the business being promoted.

Comments

8 Apr 2013 - 14:32
peterjoelkent

Incorrect, a quick Google of 'pay day loans' brings up a whole host of MSM adverts.

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9 Apr 2013 - 09:26
jessdaviesmk's picture

@peterjoelkent the issue was rectified by sunday eve / Monday morn - as it says in the article further down...

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10 Apr 2013 - 18:33
mariasmith85

Banning companies from offering loans is a bad move as far the free market in trade is concerned, limiting the amount they can charge and the add on costs that bump the 'loan' through the percentage ceiling is a better option however it is a sad state of affairs when loan sharks get legal or they become a part of the structure of daylight robbery that any government seems hog tied in preventing.perhaps there is a way of using the defunct banks that we all have a stake in to better use. http://speedyloansearch.com/payday-loans/

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11 Apr 2013 - 08:15
danielfaith581

Why not start charging people who overuse this service?! It would be fair to give this business a chance to exist freely. I mean take a look at those who actually pay back on time. These people require this service for immediate assistance with their monetary issues. If I were to put some limitations I would have done it next way: customers are allowed to turn to payday loans ( like this one, for instance - http://paydayloansat.com/ )companies no more than twice a year. Same time cash advance companies have to be also tighten with different sorts of commitments. All I am trying to say is that this is a two way street. Consumers have to also be responsible for what they do or not do of course.

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11 Apr 2013 - 15:15
lordleng7

Perhaps a better use of AdWords can prevent this happening? http://marketing.blurgroup.com/blog/adwords-enhanced-campaigns-complete-...

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17 Apr 2013 - 11:04
bouff14848's picture

Moneysupermarket was simply not compliant with Google's guidelines (http://support.google.com/adwordspolicy/answer/2464998?hl=en). Everybody is suddenly talking about this but it's not new at all. Many other lenders/brokers were affected before (and are still) but no one cares about those small fish: http://www.allpaydaylenders.com/

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23 Apr 2013 - 21:30
johnn77683's picture

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http://www.creditpayday.org/

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23 Apr 2013 - 21:31
gunielay

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29 Apr 2013 - 19:05
johnn25612's picture

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29 Apr 2013 - 22:13
gunielay

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16 May 2013 - 20:19
simon17827's picture

It's refreshing to see MoneySupermarket, i.e an advertising giant, also feeling the wrath of Google. Us little guys sometimes feel victimised when we have ads suspended, but at least they are operating across the board regardless of monthly spend. I suppose sites such as http://www.paydayloanmarket.co.uk won't need to declare all the information bearing in mind they are only listing lenders, not a broker?

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7 Jun 2013 - 23:08
johns10900's picture

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7 Jun 2013 - 22:39
johnn77683's picture

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11 Jun 2013 - 19:05
gunielay

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17 Jun 2013 - 05:23
slinky's picture

erm. questionable link building going on above?

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19 Jul 2013 - 20:25
chris20803's picture

Good information google is out in cleaning some big ones. http://www.einstantpaydayloansuk.co.uk/

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24 Mar 2014 - 14:54
stavd20676's picture

I think Google has an issue with payday loans in General. once in a while they shoot a site to scare everyone to slow down.

The truth is that everyone moves forward with or without this silly demonstration of power.

http://www.fastloansexpress.co.uk/

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24 Mar 2014 - 15:00
akerm68599's picture

here is a point of thought! this article suggest that Google has crackdown on payday loan vendors which flout its AdWords. this is funny as it is, after all, a very valid market niche and google makes money our of it. people should learn how to be financially responsible and use those instrument correctly. you can read more on www.fispil.co.uk to learn about responsible loans and more. when we all play the game correctly, there is nothing to hide or to crackdown on. thanks google

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9 May 2014 - 17:45
Suppo48787's picture

The fact that Google are forcing lenders and brokers to act responsibility can only lead to good things in regards to the consumer. Keep it up. https://swiftmoney.com

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15 Jul 2014 - 13:18
david19897's picture

I agree that google is only trying to improve results and the news the FCA are proposing a daily cap on charges can only be a good thing. http://www.savelolly.com/payday-loans/

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22 Jul 2014 - 12:51
JamesMcClaren's picture

Google has done well to eradicate a lot of "spammy" websites that are flouting the rules. They've also done well to ensure that anyone running a PPC campaign in this market are licensed. For all the criticism they get I think they've handled this well. However, if I'm going to be critical then they took their time sorting it out. Regards, James - http://www.everythingloans.co.uk

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30 Aug 2014 - 13:53
david19897's picture

I believe google has done a good job rooting out the payday loan spammers. If you are looking to compare payday loans try http://www.moolacompare.com

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