8 April 2013 - 11:51am | posted by | 0 comments

Expedia to let the public create their own luggage tag combinations for Facebook competition

Expedia to let the public create their own luggage tag combinations for Facebook competitionExpedia to let the public create their own luggage tag combinations

Expedia is set to expand its luggage tag campaign today, as it invites the public to create their own combinations from IATA codes, with weekly prizes of a £250 holiday voucher up for grabs.

From today, fans of the Expedia.co.uk Facebook page will have the chance to create their own code combinations, using over 9,500 available IATA codes. The competition will run for four weeks, with a winner chosen at random; and a grand prize winner whose travel-related combination will be awarded with a £2,000 Expedia holiday.

The luggage tag campaign was inspired by copywriter Jon Morgan and art director Mike Watson at Ogilvy & Mather, and the winning combination may be made into an above-the-line ad.

Rebecca McKee, senior marketing manager at Expedia.co.uk, said: “With thousands of IATA codes to choose from, there are so many funny and travel-related combinations that can be made three letters at a time. At one point we had over 30 combinations mocked-up, but not all of them could make the cut.”

Digital agency Delete socially activated the luggage tag campaign through the creation and development of a multi territory Facebook application.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...