8 April 2013 - 11:13am | posted by | 1 comment

EDF Energy ad sees Zingy return to promote Blue +Price Promise tariff

Zingy is set to return to TV screens tonight, as EDF Energy unveils a new campaign to promote its Blue +Price Promise tariff.

Created by AMV BBDO, the ad sees Zingy ride on the back of a basset hound, with the ads set to air during Broadchurch on ITV, Gordon Ramsay’s Kitchen Nightmares USA on Channel 4 and the Manchester derby on Sky Sports.

The campaign is also set to include outdoor placements, direct mail and outdoor ads from 15 April, and will launch with digital and social media activity.

Cameron Hughes, head of brand at EDF Energy, said: “Our brand mascot Zingy has proved incredibly popular with UK consumers, bringing to life our Feel Better Energy proposition and positioning EDF Energy as behaving differently within the energy sector. We’re proud that since the launch of Feel Better Energy a year ago, one million energy accounts have switched to Blue, demonstrating how the tariff is in tune with what consumers want from their energy provider.”

The advertising campaign was created by London-based AMV BBDO, with Havas Media handling media strategy and placement and Wunderman leading below-the-line activity.

Comments

9 Apr 2013 - 09:30
duh_sponge's picture

Zingy is a dancing turd.

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...