8 April 2013 - 11:13am | posted by | 1 comment

EDF Energy ad sees Zingy return to promote Blue +Price Promise tariff

Zingy is set to return to TV screens tonight, as EDF Energy unveils a new campaign to promote its Blue +Price Promise tariff.

Created by AMV BBDO, the ad sees Zingy ride on the back of a basset hound, with the ads set to air during Broadchurch on ITV, Gordon Ramsay’s Kitchen Nightmares USA on Channel 4 and the Manchester derby on Sky Sports.

The campaign is also set to include outdoor placements, direct mail and outdoor ads from 15 April, and will launch with digital and social media activity.

Cameron Hughes, head of brand at EDF Energy, said: “Our brand mascot Zingy has proved incredibly popular with UK consumers, bringing to life our Feel Better Energy proposition and positioning EDF Energy as behaving differently within the energy sector. We’re proud that since the launch of Feel Better Energy a year ago, one million energy accounts have switched to Blue, demonstrating how the tariff is in tune with what consumers want from their energy provider.”

The advertising campaign was created by London-based AMV BBDO, with Havas Media handling media strategy and placement and Wunderman leading below-the-line activity.

Comments

9 Apr 2013 - 09:30
duh_sponge's picture

Zingy is a dancing turd.

2
3

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...