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Ad of the Day: Mini - Dashing Home

This cute commercial for Mini manages to make the vehicle look perfect for cool, young urbanites. The unconventional fellow driving it either lives in his garage or parks his car in his living room - it's hard to say which. And from the look of things, he's such a cool dude that nobody in his neighbourhood expects him to pay for anything.

Agency: Iris London

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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