Coke Zero unveils new ‘taste experiment’ ad
Coke Zero has unveiled a new TV advert, showing a ‘taste experiment’, where consumers have been given a cup of Coke Zero instead of regular Coca-Cola. Before the start of the film, the experiment was revealed as a barman appeared on the cinema screen and asked the drinkers to look inside their cups. Created by Publicis and directed by Francois Nemeta, the ad looks to show that the taste of the two drinks is very close. Zoe Howorth, marketing director for Coca-Cola Great Britain, said: The new Coke Zero campaign encourages continued dialogue with our target audience, portraying a new and engaging side to the brand whilst still communicating the Coke Zero ethos. The more we understand taste and how it can be affected by our different senses, the more we can ensure that Coke Zero and our other brands are providing the perfect taste experience for our customers. By focusing on the intrinsic message of ‘Taste is Believing’, the campaign demonstrates the unique appeal of Coke Zero – that ‘Great Coke Taste’ and ‘Zero Sugar’ is possible.” The campaign is also set to include outdoor and print advertising; social media; an in-store driver promotion; updated packaging; and sampling.