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Marketing Weak: Butcher's Pet Food - Cats

Not the worst we’ve had here on Marketing Weak, which probably shows how low we’ve sunk when trawling bad creative work, but this is still a pretty hard ad to find much love for.

Yes, it’s clearly low-budget, but let’s get over the fake looking street and the horribly synthisised music, familiar from pantomimes when the villain is stalking the hero or heroine, which grates hugely.

If ‘word’s getting around’ then these cats need to be asking why this particular butcher is putting out so many bowls of meat to lure them to his store. Could it be there will be more than horse-meat DNA found in his sausages?

All around, not great at all.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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