2 April 2013 - 6:57pm | posted by | 13 comments

Rangers stands firm over "Scotland's most successful club" claim as ASA investigates

Rangers stands firm over "Scotland's most successful club" claim as ASA investigatesRangers stands firm over "Scotland's most successful club" claim as

Rangers has maintained that it is "Scotland's most successful football club" as the advertising campaign making the claim is probed by the Advertising Standards Authority (ASA). 

Earlier, the ASA confirmed to The Drum that it was investigating the radio and press campaign following 62 complaints about the claim by the club to be Scotland's most successful club. 

James Traynor, director of communications for Rangers was in no doubt of the club's stance when he responded to The Drum's request for a reaction to the investigation. 

He stated: “Rangers Football Club can confirm they have responded in full to this ridiculous claim and we know the Advertising Standards Authority will take the same view as the football authorities, the European Club Association (ECA), Lord Nimmo Smith and the panel of the London Stock Exchange. For the avoidance of doubt we stress again Rangers FC is Scotland’s most successful football club.”

The campaign ran following the liquidation of Rangers, which led to the new holding company being formed as a result and buying the assets to the club, before being accepted into the Third Division by the Scottish Football League. This has led to consternation among fans  with many claiming the club to be the same as before, while many claim otherwise (see the comments here for example.)

As a result of the complaints received, the ASA will now have to determine whether Rangers are entitled to describe themselves as "Scotland's most successful club" or not, which could lead to the campaign being banned from running again featuring the claim should they rule against the club. 


2 Apr 2013 - 20:18
green12169's picture

To all the zombies who claim FIFA say you are the same club.


FIFA clearly state that after 140 years of history, the CLUB was liquidated and were reformed. It doesn't say that they carried on as normal after the old COMPANY got liquidated ;-)

2 Apr 2013 - 22:15
sjsto67413's picture

Ha, is that the best you could find? A short article summarising the events of the year?

The Earls are clutching at straws ;-)@green12169

2 Apr 2013 - 22:27
green12169's picture


An official FIFA article stating quite clearly that after 140 years history, the CLUB was liquidated.

Would you have preferred it to have been a long boring article?

At the end of the day, FIFA and UEFA are the only organisations that matter and so far FIFA have stated that the CLUB got liquidated and UEFA rules say that a new club cannot play in their tournaments hence the reason THE Rangers cannot play in European competitions for at least 3 years.

2 Apr 2013 - 20:23
jd18820091's picture
2 Apr 2013 - 21:42
smcka15290's picture

Jim Traynor daily record 31/June/2012


But Rangers FC won't. They'll slip into liquidation within the next couple of weeks with a new company emerging but 140 years of history, triumph and tears, will have ended.

No matter how Charles Green attempts to dress it up, a newco equals a new club. When the CVA was thrown out Rangers as we know them died.

They were closed and a newco must start from scratch although their fans will insist the history will be boxed up with the strips and balls and carried into the future with the new club.

3 Apr 2013 - 07:59
mclea50365's picture

Pacific Shelf -----NEWCO ?? Bet they wish some of their "history" could be scrubbed ???

2 Apr 2013 - 22:47
hoodd13487's picture

It's a sad obsession with the mhanky mhob, just get on with supporting your own club and stop worrying about The Rangers.

As always it's all about The Rangers

Just for info the football club wasn't liquidated, it was an asset that Sevco bought from the liquidated holding company just like pacific shelf 575 did with the mhanks.

So if anyone has ever worked(aye right) for a company which changed owners then you should understand if you have even half a brain which I doubt

2 Apr 2013 - 23:32
green12169's picture


So what was the name of the liquidated holding company?

Was it Rangers Football CLUB PLC? And now being called RFC 2012? What does the C in RFC stand for?

So it is the CLUB that is the company that is being liquidated then?

3 Apr 2013 - 02:01
donab16101's picture

@green12169 celtic where once know as celtic athletic and football club and renamed to celtic plc with a new holding company. the name on the strip changed IIRC, not that i do, at best, cause i couldnt care less, thats where we differ, assets transferred and such like, but thats different because of liquidation? even transfer before liquidation?

3 Apr 2013 - 00:00
alexd16266's picture

Football is fundamentally a game run by its ruling bodies.

The SFA run Scottish football and they determined Rangers FC continued albeit owned by a new company vehicle.

Dry your eyes. The End.

3 Apr 2013 - 07:17
willi18229's picture

Strange the FIFA article perceived to be so true dated 14 June states Rangers to be 9 points in front with a game in hand.....must have got off to an early start???

3 Apr 2013 - 07:25
green12169's picture


The FIFA article is dated 26th December numbnuts!

14th June was the date the CVA was rejected and the process of liquidation of Rangers Football CLUB began.

Surely FIFA aren't wrong?

3 Apr 2013 - 10:02
dwj's picture

Explain it like I'm five:

Rangers Football Club was owned by one company. This company was naughty and spent too much money. This company went bye-bye and a new company now owns the club. Same club, new owners.


"Immediately following the rejection of the CVA, the club's "business, history and assets"[26] were sold to Sevco 5088 Limited and then transferred on to Sevco Scotland Ltd, owned by a consortium led by Charles Green." http://en.wikipedia.org/wiki/Administration_and_liquidation_of_The_Range...

""Taking into account that the 'new entity' also acquired the goodwill of the 'old entity', it was held by the ECA executive board that the goodwill, taking into account legal and practical arguments, also included the history of the 'old company'."



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