Rangers advertising campaign being investigated ASA confirms

The Advertising Standards Authority (ASA) has confirmed that is it investigating The Rangers Football Club over an advertising campaign run this season.

The ASA has confirmed to The Drum that it has received 62 complaints over and radio and regional press advertising campaign that began to run last year.

A spokesperson for the ASA, explained: “We have received 62 complaints about a radio and regional press ad for Rangers Football Club. The complainants have challenged whether the claim ‘Scotland’s most successful club’ is misleading, because they believe that the current club was only formed in 2012.”

They added that a formal investigation in the adverts was now underway.

The complaints follow the liquidation of Rangers Football Club that took place last year. This led to formation of a new club which entered the Third Division of Scottish football last summer. That club, led by manager Ally McCoist, comfortably won the division on Saturday, but now faces a wait to find out which league they will compete in next year with the Scottish football authorities yet to decide whether to proceed with league reconstruction this summer.

Rangers has responded to The Drum by reiterating its claim to be Scotand's most successful club.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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