Invest in Africa confirms it is reviewing its sponsorship of Sunderland AFC following Paulo Di Canio appointment

Craig Gardner, Aidan Heavey, Ellis Short and David Miliband when the deal was announced

Current Sunderland shirt sponsor, Invest in Africa, has confirmed to The Drum it is reviewing its £20m a season sponsorship deal with the club.

Signed in 2012, the deal was originally for two years but was subsequently changed to a one-year deal with the option to extend.

Though it is being reported that the review is down to the controversial appointment of Paolo Di Canio, a spokesperson for the initiative explained that “the managerial changes at Sunderland AFC are a footballing matter ” adding that the review is “unrelated to events over the weekend”.

Since Di Canio’s appointment World War II Veterans have threatened to boycott games due to the new manager’s extreme views, with former foreign secretary David Milliband resigning from his seat on the club’s board over Di Canio’s “past political statements”.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian