2 April 2013 - 5:11pm | posted by | 5 comments

Invest in Africa confirms it is reviewing its sponsorship of Sunderland AFC following Paulo Di Canio appointment

Craig Gardner, Aidan Heavey, Ellis Short and David Miliband when the deal was announcedCraig Gardner, Aidan Heavey, Ellis Short and David Miliband when the

Current Sunderland shirt sponsor, Invest in Africa, has confirmed to The Drum it is reviewing its £20m a season sponsorship deal with the club.

Signed in 2012, the deal was originally for two years but was subsequently changed to a one-year deal with the option to extend.

Though it is being reported that the review is down to the controversial appointment of Paolo Di Canio, a spokesperson for the initiative explained that “the managerial changes at Sunderland AFC are a footballing matter ” adding that the review is “unrelated to events over the weekend”.

Since Di Canio’s appointment World War II Veterans have threatened to boycott games due to the new manager’s extreme views, with former foreign secretary David Milliband resigning from his seat on the club’s board over Di Canio’s “past political statements”.


2 Apr 2013 - 17:46

The sh*tstorm from the appointment of Paolo Di Canio is crazy and I'm sure will be silenced if he gets results. Mark from www.beatsuite.com

2 Apr 2013 - 22:34
GreatBritishMeat's picture

The cynic in me is still not fully convinced that Invest in Africa itself is anything more than a vehicle for oil companies, so it's a bit rich if they are 'reviewing'. Sam from www.greatbritishmeat.com

3 Apr 2013 - 10:21
iansu10449's picture

How can you run with that headline even though the copy says otherwise? This perpetuates the media hysteria following this appointment.

3 Apr 2013 - 10:52
craigdsm's picture

The other fact to consider is that Sunderland are currently battling against relegation. This was never even considered to be a problem when the original deal was signed.

3 Apr 2013 - 11:59
gordo14701's picture

Mr Miliband is, prima facie, a war criminal in the terms of Article 6 of the August 1945 Charter for the Nuremberg Tribunal, so these people are attacking the wrong person. Mr Canio, on the other hand, has acted within his rights and those who attack him are violating his rights.


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