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The Doctor replaces Captain Birdseye on bespoke edition fish finger packaging to celebrate Doctor Who 50th Anniversary

Birdseye has replaced its long standing brand mascot Captain Birdseye with the 11th Doctor Matt Smith as part anniversary celebrations for Doctor Who.

The bespoke packaging featuring The Doctor was developed for National Fish Finger and Custard Day (a combination made famous by writer Steven Moffat in Matt Smith’s debut episode The 11th Hour) and sent to Smith, who has received a year’s supply of Fish Fingers, although the press release fails to mention whether they have sent any custard alongside.

The packaging is being promoted by Mischief PR, which picked up the consolidated communications activity for Birdseye earlier this month, including social media activity.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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