2 April 2013 - 11:01am | posted by | 0 comments

The Doctor replaces Captain Birdseye on bespoke edition fish finger packaging to celebrate Doctor Who 50th Anniversary

The Doctor replaces Captain Birdseye on bespoke edition fish finger packaging to celebrate Doctor Who 50th AnniversaryThe Doctor replaces Captain Birdseye on bespoke edition fish finger

Birdseye has replaced its long standing brand mascot Captain Birdseye with the 11th Doctor Matt Smith as part anniversary celebrations for Doctor Who.

The bespoke packaging featuring The Doctor was developed for National Fish Finger and Custard Day (a combination made famous by writer Steven Moffat in Matt Smith’s debut episode The 11th Hour) and sent to Smith, who has received a year’s supply of Fish Fingers, although the press release fails to mention whether they have sent any custard alongside.

The packaging is being promoted by Mischief PR, which picked up the consolidated communications activity for Birdseye earlier this month, including social media activity.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...