63% of Brits more likely to view a video ad on their mobile if it’s on an entertainment app

It has been found that 60 per cent of mobile users like to watch content from major networks on their device, with 17 per cent watching over an hour and a half of TV on their device a week.

The research by mobile ad network Mojiva found that 33 per cent of Brits prefer to watch content on their phone at the time of their choice rather than their TV, and that 70 per cent spend over 30 minutes a week watching video content this way.

Carried out in February, the research of 1,000 people found that 64 per cent of Brits watch all or part of adverts displayed before a video, although only 49 per cent could remember the brands shown in pre-video ads.

It was also discovered that 63 per cent of Brits are more likely to view a video ad on their mobile if it’s on an entertainment app or website; with 58 per cent of consumers having over four entertainment apps on their mobile, and 12 per cent having over 10.

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Ishbel Macleod

I'm social media manager from The Drum.

I also cover social media news.

All by Ishbel