The Drum Awards for Marketing - Extended Deadline

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By Stephen Lepitak, -

April 1, 2013 | 1 min read

Google has run yet another April Fool’s Day joke with the launch of Nose BETA.

The feature, currently appearing on its home page, is the new ‘scentation’ in search, according to the search giant, which will bring smells to those searching for them, through their electronic devices.

Three features are included within Google Nose, Street Sense, which offers smells indexed by the company’s vehicles, Android Ambient Odor Detection, which offers the smells through its mobile operating system and SMELL CD, which allows users to control the odors.

This is the third April Fool joke from Google today, having also released pranks for Gmail and YouTube earlier in the day.

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