Cheil UK has revealed it is to boost its creative credentials with the appointments of Duncan Cargill as creative director and Emma Perkins as shopper marketing creative director.
Cargill has now been tasked with overseeing the creative direction of Cheil UK’s experiential team, whilst Perkins has been brought in to help drive growth for Cheil’s shopper marketing division. Both new appointments will report to Cheil UK executive director, Logan Wilmont.
Former Fallon creative director Cargill brings more than 13 years’ experience in the advertising and media industries to the role, prior to Fallon Cargill held the role of creative director at The Hospital Club for six years.
With more than 15 years in the industry behind her Perkins joined the newly formed Saatchi & Saatchi X in 2004. As executive creative director of London she worked closely with Simon Hathaway, now president, shopper marketing and retail operations at Cheil. In her new role Perkins will work alongside James Dotchin, retail creative director.
Wilmont commented: “Both appointments are in line with our ambition to grow by bringing the best talent in the sector to work on our clients’ businesses.
“Emma’s previous shopper work with Simon Hathaway has made for a formidable and award-winning team in the retail arena, which will be of unquestionable benefit to Cheil’s clients too. Duncan is an equally powerful addition, and his amazing track record in non-traditional integrated solutions is a huge asset as he leads our experiential creative team.”