Acer UK, Gemini Devices, Nabi and BEM Wireless appoint Agent42
Acer UK, Gemini Devices, Nabi and BEM Wireless have appointed new experiential agency Agent 42.
Launched by Lauren Tauben in January of this year, Agent 42 offers experiential and retail marketing, focussing on developing original, relevant and reliable creative content.
Speaking of the appointment Linda Hassall, head of marketing for the UK and Ireland at Acer, said: “In the current economic climate when people are time starved, as a controller of budgets I need to trust and have transparency with all of my agencies; I need them to be commercial, understand the requirements of a marketing activity undertaken with clear ROI which is key. Agent42 encapsulates these key attributes.”
Agent42 managing director Tauben added that the agency was “delighted to already be working with clients such as technology giants Acer”.