News International set to erect paywall for The Sun in second half of 2013

News International has announced that it is to erect a paywall for The Sun’s website during the second half of 2013.

The announcement came hours after The Telegraph revealed that it was to do the same.

The announcement was made by Marc Darcy, chief executive of News International and follows the strategy as The Times.

A statement provided by News International to The Drum read: "Later this year the pay model will be applied to The Sun across every platform. We will be offering our valued Sun readers a bigger and better experience than they have ever had before - one that in addition to FA Premier League clips will offer a full and attractive subscription model across digital and print."

Telegraph Media Group made its announcement of the introduction of a paywall, with non-subscribers still set to be able to read 20 articles a month for free however, saying that “The Daily Telegraph continues to have more subscribers than any British national newspaper. We are proud of that fact, and we want to reward our loyal subscribers. So from today, we will be extending our successful international web subscription model to UK readers.”

According to the most recent National Readership Survey’s PADD report, the combined print and digital readership of The Times sits at 5,506,000 while The Daily Telegraph has 11,992,000 million.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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