Appleton Estate Rum shakes up its agency roster with three new appointments

Appleton Estate Rum is looking to increase its own market share and gain further traction with consumers

Appleton Estate Rum has revealed a number of changes to its agency roster across the board in the UK with the appointments of Cutlass Communications, Silver Chair Digital and Flourish following a four way joint pitch.

The new agencies have now been tasked with implementing comprehensive all round marketing activity for the Jamaican rum brand, including PR, digital and experiential marketing respectively.

“Appleton Estate are extremely pleased to be working with these three specialised agencies; these are agencies that deliver high quality creative plans that will help Appleton Estate grow to the next level,” commented Nick Worthington, Appleton Estate Rum brand manager.

Speaking of the appointment Cutlass Communications founding director Antoni Heatley said: “We’re delighted to have the opportunity to work on such a prestigious brand as Appleton Estate Rum. We’re working alongside two fantastic creative agencies, with a product that complements the Cutlass portfolio perfectly.”

Terry Childs, Silver Chair’s creative director described the appointment as a “huge opportunity” for the digital agency.

Independent brand experience agency Flourish Creative’s operations director Catherine Smee added: “We’re delighted that Appleton Estate Rum have chosen us to help bring their brand to life through experiential activity. It’s a real privilege to be working on this exciting, game changing project with such a premium brand.”

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian