27 March 2013 - 4:39pm | posted by | 0 comments

Appleton Estate Rum shakes up its agency roster with three new appointments

Appleton Estate Rum is looking to increase its own market share and gain further traction with consumersAppleton Estate Rum is looking to increase its own market share and

Appleton Estate Rum has revealed a number of changes to its agency roster across the board in the UK with the appointments of Cutlass Communications, Silver Chair Digital and Flourish following a four way joint pitch.

The new agencies have now been tasked with implementing comprehensive all round marketing activity for the Jamaican rum brand, including PR, digital and experiential marketing respectively.

“Appleton Estate are extremely pleased to be working with these three specialised agencies; these are agencies that deliver high quality creative plans that will help Appleton Estate grow to the next level,” commented Nick Worthington, Appleton Estate Rum brand manager.

Speaking of the appointment Cutlass Communications founding director Antoni Heatley said: “We’re delighted to have the opportunity to work on such a prestigious brand as Appleton Estate Rum. We’re working alongside two fantastic creative agencies, with a product that complements the Cutlass portfolio perfectly.”

Terry Childs, Silver Chair’s creative director described the appointment as a “huge opportunity” for the digital agency.

Independent brand experience agency Flourish Creative’s operations director Catherine Smee added: “We’re delighted that Appleton Estate Rum have chosen us to help bring their brand to life through experiential activity. It’s a real privilege to be working on this exciting, game changing project with such a premium brand.”

Don't miss out... Get your Design news by email

See all specialist newsletters

90 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Brand positioning and global advertising

09/09/2014
The Challenge To position ffA, a specialist software...

Castaway Spritz – branding, website and packaging design

04/09/2014
As consumer demand for fruit flavoured alcohol soars,...

South West Water: Source for searches

04/09/2014
BACKGROUND Source for Searches from South West Water offers...