26 March 2013 - 3:22pm | posted by | 1 comment

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 12 April issue of The Drum

The Drum brings you a round-up of some of the latest interesting creative work.

Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (12 April).

Submit your vote before Wednesday 3 April to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com.

Creative Review: 

Mother: Green & Blacks ad campaign

Mother: Green & Blacks ad campaign

Credits
Brand: Green & Blacks
Title(s): This Is Not a Chocolate Bar

Agency: Mother, London, UK
Agency website: http://www.motherlondon.com
Creative Director: Mother
Art Director: Mother
Copywriter: Mother
Photographer: Carl Kleiner
Published: March 2013

Topshop: PETA shop window

Topshop: PETA shop window

Credits
Brand: PETA
Title(s): Keep Wildlife Out Of Your Wardrobe

Additional credits: Topshop Creative Manager: Jason-Gabriel Lowdon
Published: March 2013

Truth Creative: Coronation Street 50th anniversary identity

Truth Creative: Coronation Street 50th anniversary identity

Credits
Brand: ITV
Title(s): Coronation Street 50 Years Identity

Agency: Truth, Manchester, UK
Agency website: http://www.truth-creative.co.uk
Creative Director: Darren Scott
Short rationale (optional): ITV required a design agency that could deliver the guideline infrastructure for its Coronation Street licensees. Having experienced uplift in licensed branding from the 50-year anniversary, ITV wanted to continue this revenue stream ensuring that the off screen experience reflected the on screen one. Truth evolved the original brand mark and developed new visual identity to support it. We also developed a comprehensive guide to the branding to provide consistency, defined assets and product examples.

Krow Communications: Fiat 'The Fatherhood' online video

Credits
Brand: Fiat
Title(s): The Fatherhood

Agency: Krow, London, UK
Agency website: http://krowcommunications.com
Creative: Nick Hastings
Photographer: Ed Rutherford
Additional credits: TV Producer: Emma Rookledge
Production Company: Rubber Republic
Director: Matt Golding
Published: March 2013

Landor Communications: UKTV brand identity

Landor Communications: UKTV brand identity

Credits
Brand: UKTV
Title(s): UKTV Brand Identity

Agency: Landor Associates, London, UK
Agency website: http://landor.com
Creative Director: Peter Knapp
Art Director: Hsu-Ying Fullick
Copywriter: Gary Martin
Additional credits: Brand Strategist: Joel Biswas
Published: March 2013

Karoshi London: Newscope Films brand identity

Karoshi London: Newscope Films brand identity

Credits
Brand: Newscope Films
Title(s): Newscope Films Brand Idenity

Agency: Karoshi, London, UK
Agency website: http://www.teamkaroshi.com
Creative Directors: Gavin Ireland and Ben Vincent
Published: February 2013
Short rationale (optional): Newscope Films are an independent producer of feature films and micro-budget genre movies for an international market. United by their mission to develop innovative, highly conceptual and original genre films, we created a dynamic identity solution capturing this brand essence while remaining accessible to their broad audience. Evoking the movement of the animation, with typographic inspiration being drawn from three-dimensional cinematic type, each monochromatic logotype is constrained within the proportions of 2.4:1 – the current widescreen standard.

TBWA\Manchester: CSL integrated campaign

Credits
Brand: CSL

Agency: TBWA\Manchester, Manchester, UK
Agency website: http://www.tbwamanchester.com
Creative Directors: Gary Fawcett and Lisa Nicholls
Art Director: Adam Richardson
Writer: Becci Tyrell
Additional credits: Account Handler: Mark Bostock
Planner: Lorna Hawtin
Agency TV Producer: Lou Vasey
Director: Chris Cottam
Executive Producer: Colin Offland
Production Company: Chief Productions
Director of Photography: John De Borman
Costume Designer: Andy Blake
Choreographer: Litzer Bixer
Published: March 2013

Green Room: NU Skin Spark Centre design

Green Room: NU Skin Spark Centre design

Credits
Brand: Nu Skin
Title(s): Spark Centre, London

Agency: Green Room, London, UK
Agency website: http://greenroomretail.co.uk
Published: January 2013
Short rationale (optional): Taking inspiration from the Nu Skin brand globally, Green Room completed an expansive interior design project for the global anti-aging company, which provided a contemporary and flexible space with sales, training, meeting and conference facilities.

Leo Burnett - McDonald's Family Favourites campaign

Credits
Brand: McDonald’s

Agency: Leo Burnett, London, UK
Agency website: http://www.leoburnett.co.uk
TV Creative
Executive Creative Director: Justin Tindall
Art Director: Guy Moore and Tony Malcolm
Copywriter: Tony Malcolm and Guy Moore
Additional credits: Agency Producer: Bruce Macrae
Media Agency: OMD
Planner (Media Agency): Grace Cowey
Production Company: Gorgeous Enterprises
Director: Vince Squibb
Production Company Producer: Rupert Smythe
Editor: Paul Watts/The Quarry
Post-Production: MPC
Audio Post Production: Simon Capes at Soho Square Studios
Print Credits
Creative Director: Justin Tindall
Art Director: Guy Moore and Tony Malcolm
Copywriter: Tony Malcolm and Guy Moore
Photographer: Richard Robinson
Typographer: Marc Donaldson
Published: March 2013

Katherine Cory: Chris Seddon Wedding Photography website design

Katherine Cory: Chris Seddon Wedding Photography website design

Credits
Brand: Chris Seddon
Title(s): Chris Seddon Wedding Photographer Web Design

Agency: Katherine Cory, Derby, UK
Agency website: http://www.katherinecory.com
Published: February 2013
Short rationale (optional): Chris wanted a new brand and website that encapsulated him and pushed the boundaries of web design. The website uses new web technologies like parallax scrolling in a subtle way to showcase his photographers and is fully responsive so works beyond the desktop.

Grey London: The Sunday Times Style Guide - Michelle Obama

Grey London: The Sunday Times Style Guide - Michelle Obama

Credits
Brand: The Sunday Times Style Guide
Title(s): Rule Obama

Agency: Grey London, London, UK
Agency website: http://www.grey.co.uk
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Additional credits: Creative team: Lex Firth and Jamie Starbuck
Business Director: Tamsine Foggin
Account Manager: Albert Ponnelle
Creative producer: Shaun Musgrove
Production house: Act Two-Um
Published: March 2013

Truth Creative: Revolución de Cuba brand evolution and Manchester launch

Truth Creative: Revolución de Cuba brand evolution and Manchester launch

Credits
Brand: Revolución de Cuba
Title(s): Brand Evolution and Manchester Launch

Agency: Truth, Manchester, UK
Agency website: http://www.truth-creative.co.uk
Creative Director: Darren Scott
Illustrator: Ant Wilde
Additional credits: Designers: Ant Wilde and Cathryn Ellis
Published: October 2012
Short rationale (optional): Having worked with Inventive Leisure on a number of projects over the past 18 months, Truth was tasked with evolving the Cuban-inspired brand, Revolucion de Cuba. In celebrating the heyday of Havana and the eclectic nature of Cuba, Truth developed a montage of imagery ensuring an authentic but distinctive visual language. Applied to hoardings outside the Manchester venue prior to launch, the brand enjoyed stand out and intrigue in a previously unknown territory.

Mother NY: Virgin Mobile 'Retrain Your Brain' campaign

Credits
Brand: Virgin Mobile
Title(s): Retrain Your Brain

Agency: Mother, NY, USA
Agency website: http://www.mothernewyork.com
Creative Director: Mother NY
Art Director: Mother NY
Copywriter: Mother NY
Illustrator: Mother NY
Additional credits: Production Company: Trakor
Director: Traktor
DP: Matthew Libatique
Producer: Rani Melendez
Costume Designer: Liz Botes
Production Designer: Andy Reznik
Editorial Company: Arcade
Editors: Geoff Hounsell
VFX & Finishing Company: MPC
Executive Producer: Justin Bruckman
Post Producer: Mitch Stockwell
Creative Director/ 2D Lead: Alex Lovejoy
CG Lead: Liam Griffin
Final Grade: Mark Gethin @MPC LA
Music Production: Human
Music Producer: James Wells
TV Mix: T Theressa Tate (at Final Cut)
Sound Design: The Flaming Lips + T Theressa Tate
Published: March 2013

Partners Andrews Aldridge: Marriott Sevens TV spot

Credits
Brand: Marriott London Sevens

Agency: Partners Andrews Aldridge, London, UK
Agency website: http://www.andrewsaldridge.com
Art Director: Richard Donovan
Copywriter: Jon Leney
Additional credits: Agency TV Producer: Sue-Lee Stern
Production Company: Hotspur and Argyle
Director: Theo Delaney
Producer: Adam Lyne
Published: March 2013

Saatchi & Saatchi Sydney: CAPI Sparkling ad campaign

Credits
Brand: Capi Sparkling
Title(s): CAPI Man

Agency: Saatchi & Saatchi Sydney, Sydney, Australia
Agency website: http://www.saatchi.com
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gillmore
Additional credits: Agency Producer: Veronica Alkon
Production Company: The Sweet Shop
Director: Steve Ayson
Executive Producer: Wilf Sweetland
Producer: Alice Grant
Editor: Jack Hutchings, The Butchery
Grade: Method
Online: The Refinery
Sound: Silencio
Media: Two Hands
Published: March 2013

glue Isobar: AutoTrader TV campaign

Credits
Brand: Auto Trader
Title(s): Convoy

Agency: glue Isobar, London, UK
Agency website: http://www.glueisobar.com
Creative Director: Lewis Raven
Art Director: Dave Tokley / Jan Pruijser
Copywriter: Matt Gilbert / Rachel Clough
Published: March 2013
Short rationale (optional): With over 35 years of helping Britain buy and sell, and more cars than any other site we wanted to visualise the scale of the Auto Trader site in the real-world whilst retaining an emotional warmth as told through the eyes of the buyer. We wanted to show not just how easy it is finding the right car for you, but also no matter what you’re after you can find it on Auto Trader.

TBWA\Hunt\Lascaris: We Can Do Amazing Things With Your Briefs project

TBWA\Hunt\Lascaris: We Can Do Amazing Things With Your Briefs project

Credits
Title(s): We Can Do Amazing Things With Your Briefs

Agency: TBWA\Hunt\Lascaris, Johannesburg
Agency website: http://www.tbwa.com
Executive Creative Directors: Matthew Brink and Adam Livesey
Creative Directors: Sacha Traest, Mike Groenewald
Art Director: Jade Manning
Copywriter: Vincent Osmond
Photographers: Graeme Borchers and Des Ellis
Additional credits: Designers: Sacha Traest, Leigh-anne Salonika, Katleho Mofolo, Graeme Van Jaarsveld, Ilze Venter and Jason Fieldgate
Typographer: Hazel Buchan
Account Manager: Vanessa Maselwa
Production Team: Craig Walker, Simone Allem, Ingrid Shellard and Gillian Humphris
Director: Brett de Vos
Published: March 2013

Truth Creative: Treehouse group brand identity

Truth Creative: Treehouse group brand identity

Credits
Brand: Treehouse
Title(s): Treehouse Group Brand Identity

Agency: Truth, Manchester, UK
Agency website: http://www.truth-creative.co.uk
Creative Director: Darren Scott
Additional credits: Designers: Ant Wilde and Cathryn Ellis
Short rationale (optional): Treehouse Group was formed as a parent brand to Bounty UK. Truth was invited to develop a brand identity and guidelines to allow the business to acquire other parent-based businesses in global territories. Since inception Treehouse has invested in US-based MOM365 and is making in-roads within the Far East.

18 Feet & Rising: Cuprinol livery and brand identity

Credits
Brand: Cuprinol
Title(s): Cuprinol Whimpering Garden

Agency: 18 Feet & Rising, London, UK
Agency website: http://www.18feet.co.uk
Creative Director: Anna Carpen
Additional credits: Creatives: Anna Carpen, Stephen de Wolf and Behrad Taherparvar
Account Director: Adrienne Little
Strategy: Rob Ward
Agency Producers: Emily Hodgson and Juli Methold
Director: Suthon Petchsuwan
Producer: Hugh Bacher
Post Production: Mum Films
Media Planning/Buying: Mediacom
Published: March 2013

Shine Creative: SEKO Logistics global rebrand

Credits
Brand: SEKO Logistics
Title(s): Global Rebrand

Agency: Shine Creative, Hampshire, UK
Agency website: http://www.shinecreative.co.uk
Creative Director: Samantha Stokes
Copywriter: Gill Taylor
Additional credits: Design Director: Darron Thompson
Video Production: Jam Productions
Published: February 2013
Short rationale (optional): Shine Creative was approached by SEKO Logistics with the task of rebranding its Global business, to support over 120 offices in 40 countries. With a turn-around time of three months, Shine formalised the entire brand identity and developed a new website for SEKO's worldwide audience, complete with a corporate video. A Media Center was created to enable staff to access marketing collateral, ensuring brand consistency on a Global basis. Shine also designed a range of brochures to promote SEKO's Global services and industry sector expertise, in addition to a set of case studies, to communicate SEKO's streamlined business model and superior customer support.

LOVE: Johnnie Walker limited edition directors blend bottle design

LOVE: Johnnie Walker limited edition directors blend bottle design

Credits

Brand: LOVE/Johhnie Walker
Title(s): LOVE designs limited edition Johnnie Walker Directors Blend bottle

Agency: LOVE, Manchester and London
Agency website: http:// www.lovecreative.com
Creative Director: David Palmer and Paul Shipley (designers)
Art Director: David Palmer
Copywriter: Dave Bevan
Published: 2013

Dittmar: Anni Hall identity

Dittmar: Anni Hall identity

Credits
Brand: Anni Hall

Agency: Dittmar, Berlin, Germany
Agency website: http://dittm.ar.com
Creative Director: Daniel Dittmar
Art Director: Daniel Dittmar
Copywriter: Anni Hall
Design: Daniel Dittmar
Photographer: Daniel Dittmar
Additional credits: Input: Anni Hall
Published: March 2013
Short rationale (optional): Working side by side with Anni, this brand explores the notion of personal inspiration that represents a particular time and place. I wanted the viewer to interact with the brand through the eyes of Anni herself, so we mapped out three spots in Sydney that have had a profound impact on her practice; Centennial Park, Gordons Bay, and the Art Gallery of New South Wales. Through the use of cropped photography and emotional colour response to take us to a particular location, the idea of scent expanded upon the concept further. By incorporating flowers from each location into the brand, and using their scent on the printed stationary we can allude to the spaces in a two pronged approach; visual and olfactory. This also aligns strongly with the beauty industry that Anni is an integral part of.

Dirty Design: The Chiltern Brewery pump clips

Dirty Design: The Chiltern Brewery pump clips

Credits
Brand: The Chiltern Brewery
Title(s): Range of Pump Clips

Agency: Dirty Design, Bristol, UK
Agency website: http://www.dirtydesign.co.uk
Creative Director: Charlotte Hockey-Berry
Art Director: Charlotte Hockey-Berry
Copywriter: The Chiltern Brewery
Illustrator: Dirty Design
Photographer: Dirty Design
Published: April 2013

Adjust Your Set: Carphone Warehouse 'Smarter Story' documentary

Credits
Brand: Carphone Warehouse
Title(s): Smarter Story Documentary - smartphoneography

Agency: Adjust Your Set, London, UK
Agency website: http://www.adjustyourset.tv
Creative Director: Oliver Elmes
Photographer: Dilshad Corleone
Additional credits: Producer: Ed Tull
Sound Design: Chris Reading
Director of Photography: Leon Willis
Published: February 2013
Short rationale (optional): Carphone Warehouse has launched an inspirational content campaign titled "Smarter World", aimed at encouraging people to use the wide and varied possibilities that smartphones offer. The first is an inspirational documentary looking at an amateur photographer's rise to fame through smartphone-photography. Filming Dilshad Corleone as he walks the streets of Barcelona, this film looks at the ways he can use his smartphone to take some truly beautiful photographs.

Truth Creative: Energy Desk brand identity

Truth Creative: Energy Desk brand identity

Credits
Brand: Energy Desk
Title(s): Energy Desk Brand Identity

Agency: Truth, Manchester, UK
Agency website: http://www.truth-creative.co.uk
Creative Director: Darren Scott
Illustrator: Ant Wilde
Additional credits: Designers: Ant Wilde and Cathryn Ellis
Published: December 2012
Short rationale (optional): Formerly GET Solutions North, The Energy Desk needed to re-brand to reflect the changes in the business operations. Truth began by developing a brand strategy for the company, which served as the foundation for the subsequent creation of a logo, tone of voice, typography and colour palette. The brand and logo is representative of the Energy Desk’s proposition as a consultancy that plugs into its customers’ businesses and helps them streamline their energy costs. The colour palette reflects the company’s focus on sustainable energy solutions as a means of helping customers reduce their carbon footprint as well as utility bills.

JWT London: HSBC Hong Kong Sevens 'Serious Play' TV ad

Credits
Brand: HSBC
Title(s): Serious/Play – Hong Kong Sevens

Agency: JWT London, London, UK
Agency website: http://www.jwt.co.uk
Creative Director on HSBC: Axel Chaldecott
Art Director: Simon Sworn
Copywriter: Matt Chandler
Additional credits: TV Producer: Romila Sanassy
Assistant TV Producer: Helen Ball
Planner (creative agency): Orlando Hooper-Greenhill
Global Director: Tanya Hamilton-Smith
Account Manager: Rollo Gwyn-Jones
Media Agency: Mindshare
Media Planner: Sam Selleck
Director: Ash Bolland
Production Company: Curious Films
Editor: James Rosen at Final Cut London
Sound: Dan Weinberg at Greek Street Studios
Published: March 2013

Bunch: Fogg visual identity

Bunch: Fogg visual identity

Credits
Brand: Fogg

Agency: Bunch, London/Zagreb
Agency website: http://www.bunchdesign.com
Creative Director: Denis Kovac
Additional credits: Original Blob and Direction conceived by: Kurppa Hosk
Published: 2013
Short rationale (optional): Bunch developed the identity based on the brand directions that were conceived by the Kurppa Hosk. A stark and somewhat technical visual foundation is complemented by an inspiring blob – while digital in nature, its 3D model carefully combines light, texture and space which brings depth in both print and digital format while maintaining its poetic essence. Also in charge of print production, Bunch was able to produce materials with great attention to detail, where the "borderless" theme is explored not only through typography and visuals but also materials, print processes and finishes.

Loaf Creative: Coco's Fortune branding and website

Loaf Creative: Coco's Fortune branding and website

Credits
Brand: Coco’s Fortune
Title(s): Coco’s Fortune Branding and Website

Agency: Loaf Creative, UK
Agency website: http://www.loafcreative.com
Creative Director: Dave Mullen
Photographer: Moy Williams
Additional credits: Ste May
Published: 2012
Short rationale (optional): Branding, positioning, website, behind-the-scenes video and photography direction for new women's fashion label Coco's Fortune, a sassy, vintage-inspired collection based on the whimsical musings of a free spirit called Coco, brought to life by the team at Loaf Creative for Fashion Finders - the people behind Rare London.

Resoluut: Business cards that won't be discarded

Resoluut: Business cards that won't be discarded

Credits
Brand: Resoluut
Title(s): Business Cards That Won’t Be Discarded

Agency: Resoluut, Amsterdam, Netherlands
Agency website: http://www.resoluut.com
Creative Director: Micha Commeren
Art Director: Micha Commeren
Additional credits: Printing and Modelling: Nanning De Jong
Published: March 2013
Short rationale (optional): We wanted to celebrate our five year anniversary in style and in 3D. We started illustrating each other’s regular business card years ago and still feel it's a nice way for a design focused company to honour the people that make things pretty. We dreamed of making our illustration into reality for years and by coincidence ran into someone who could do exactly that. So Nanning and I secretly started the project and at our party dinner celebration handed out our new business cards to our people.

Savvy Studio: Gomez Bar brand identity

Savvy Studio: Gomez Bar brand identity

Credits
Brand: Gomez Bar
Headline and copy text (in English): Friendly Neighbourhood Bar

Agency: Savvy Studio, Monterrey, México
Agency website: http://www.savvy-studio.net
Creative Director: Savvy Studio
Art Director: Eduardo Hernandez
Copywriter: Savvy Studio
Illustrator: Violeta Hernandez
Photographer: Alejandro Cartajena
Published: March 2013

The Media Group: The FA Youth Development Review

The Media Group: The FA Youth Development Review

Brand: The FA
Title(s): The FA Youth Development Review

Agency: The Media Group, Nottingham, UK
Agency website: http://www.themediagroup.tv
Creative Director: Alison Booker
Additional credits: Creative Team: Rachael Boothby and Anna Sangha
Published: February 2013
Short rationale (optional): The Media Group produced a range of age-specific marketing materials to support The FA’s Youth Development Review – a series of recommendations developed over two years to improve kid’s football. The integrated campaign included a series of videos and road shows developed to raise awareness and knowledge of the proposals.

Shed: MEATMission interior design

Shed: MEATMission interior design

Credits
Brand: MEATMisson
Title(s): MEATMisson Hoxton interior design

Agency: Shed, London, UK
Agency website: http://www.shed-design.com
Additional credits: Light fittings in the private room: the tubular fittings in front of the window were designed by Shed and built by Oval Workshop, with shades supplied by John Moncrieff
The pendant shades and fittings are supplied by John Moncrieff
Bar equipment: Serva Clean
Kitchen equipment: Dentons
Curtains: Sew Fine
Fabrics: Northcroft and Vescom
Second hand furniture: Pub Furniture and sourced privately.
Lighting: Historic Lighting and John Moncrieff
Graphics: Genix
Window tint films: Omega
Exterior awning blinds: Flamingo Blinds
Specialist EL Wire lighting: EL Wire Craft
Published: March 2013

Yui Hamagashira of Film Club (part of Th1ng): ChildLine

Credits
Brand: ChildLine & BAFTA Kids’ Vote

Additional credits: Director: Yui Hamgashira
Producer: Sue Louglin
Production Company: Film Club Productions
Post Production: th1ng
Music: Eclectic
Sound Recording: Greek Street Studio
Published: March 2013

Comments

3 Apr 2013 - 13:44
Gillian West's picture

Another great week of voting! Thanks for taking part and make sure you check out the 12 April issue of The Drum to see who made the cut.

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