The Drum brings you a round-up of some of the latest interesting creative work.
Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (12 April).Submit your vote before Wednesday 3 April to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact firstname.lastname@example.org.
Mother: Green & Blacks ad campaign
CreditsBrand: Green & BlacksTitle(s): This Is Not a Chocolate Bar Agency: Mother, London, UKAgency website: http://www.motherlondon.com Creative Director: MotherArt Director: MotherCopywriter: MotherPhotographer: Carl KleinerPublished: March 2013
Topshop: PETA shop window
CreditsBrand: PETATitle(s): Keep Wildlife Out Of Your Wardrobe Additional credits: Topshop Creative Manager: Jason-Gabriel LowdonPublished: March 2013
Truth Creative: Coronation Street 50th anniversary identity
Credits Brand: ITVTitle(s): Coronation Street 50 Years Identity Agency: Truth, Manchester, UKAgency website: http://www.truth-creative.co.ukCreative Director: Darren ScottShort rationale (optional): ITV required a design agency that could deliver the guideline infrastructure for its Coronation Street licensees. Having experienced uplift in licensed branding from the 50-year anniversary, ITV wanted to continue this revenue stream ensuring that the off screen experience reflected the on screen one. Truth evolved the original brand mark and developed new visual identity to support it. We also developed a comprehensive guide to the branding to provide consistency, defined assets and product examples.
Krow Communications: Fiat 'The Fatherhood' online video
CreditsBrand: FiatTitle(s): The FatherhoodAgency: Krow, London, UKAgency website: http://krowcommunications.comCreative: Nick HastingsPhotographer: Ed RutherfordAdditional credits: TV Producer: Emma RookledgeProduction Company: Rubber RepublicDirector: Matt GoldingPublished: March 2013
Landor Communications: UKTV brand identity
CreditsBrand: UKTVTitle(s): UKTV Brand Identity Agency: Landor Associates, London, UKAgency website: http://landor.comCreative Director: Peter KnappArt Director: Hsu-Ying FullickCopywriter: Gary MartinAdditional credits: Brand Strategist: Joel BiswasPublished: March 2013
Karoshi London: Newscope Films brand identity
CreditsBrand: Newscope FilmsTitle(s): Newscope Films Brand Idenity Agency: Karoshi, London, UKAgency website: http://www.teamkaroshi.comCreative Directors: Gavin Ireland and Ben VincentPublished: February 2013 Short rationale (optional): Newscope Films are an independent producer of feature films and micro-budget genre movies for an international market. United by their mission to develop innovative, highly conceptual and original genre films, we created a dynamic identity solution capturing this brand essence while remaining accessible to their broad audience. Evoking the movement of the animation, with typographic inspiration being drawn from three-dimensional cinematic type, each monochromatic logotype is constrained within the proportions of 2.4:1 – the current widescreen standard.
TBWA\Manchester: CSL integrated campaign
CreditsBrand: CSLAgency: TBWA\Manchester, Manchester, UKAgency website: http://www.tbwamanchester.comCreative Directors: Gary Fawcett and Lisa NichollsArt Director: Adam RichardsonWriter: Becci TyrellAdditional credits: Account Handler: Mark BostockPlanner: Lorna HawtinAgency TV Producer: Lou VaseyDirector: Chris CottamExecutive Producer: Colin OfflandProduction Company: Chief ProductionsDirector of Photography: John De BormanCostume Designer: Andy BlakeChoreographer: Litzer BixerPublished: March 2013
Green Room: NU Skin Spark Centre design
CreditsBrand: Nu SkinTitle(s): Spark Centre, London Agency: Green Room, London, UK Agency website: http://greenroomretail.co.ukPublished: January 2013Short rationale (optional): Taking inspiration from the Nu Skin brand globally, Green Room completed an expansive interior design project for the global anti-aging company, which provided a contemporary and flexible space with sales, training, meeting and conference facilities.
Leo Burnett - McDonald's Family Favourites campaign
CreditsBrand: McDonald’sAgency: Leo Burnett, London, UK Agency website: http://www.leoburnett.co.ukTV CreativeExecutive Creative Director: Justin TindallArt Director: Guy Moore and Tony MalcolmCopywriter: Tony Malcolm and Guy MooreAdditional credits: Agency Producer: Bruce MacraeMedia Agency: OMDPlanner (Media Agency): Grace CoweyProduction Company: Gorgeous EnterprisesDirector: Vince SquibbProduction Company Producer: Rupert SmytheEditor: Paul Watts/The QuarryPost-Production: MPCAudio Post Production: Simon Capes at Soho Square StudiosPrint CreditsCreative Director: Justin TindallArt Director: Guy Moore and Tony MalcolmCopywriter: Tony Malcolm and Guy Moore Photographer: Richard Robinson Typographer: Marc DonaldsonPublished: March 2013
Katherine Cory: Chris Seddon Wedding Photography website design
CreditsBrand: Chris SeddonTitle(s): Chris Seddon Wedding Photographer Web Design Agency: Katherine Cory, Derby, UKAgency website: http://www.katherinecory.comPublished: February 2013 Short rationale (optional): Chris wanted a new brand and website that encapsulated him and pushed the boundaries of web design. The website uses new web technologies like parallax scrolling in a subtle way to showcase his photographers and is fully responsive so works beyond the desktop.
Grey London: The Sunday Times Style Guide - Michelle Obama
CreditsBrand: The Sunday Times Style GuideTitle(s): Rule ObamaAgency: Grey London, London, UK Agency website: http://www.grey.co.ukExecutive Creative Director: Nils Leonard Creative Director: Dave Monk Additional credits: Creative team: Lex Firth and Jamie Starbuck Business Director: Tamsine Foggin Account Manager: Albert Ponnelle Creative producer: Shaun Musgrove Production house: Act Two-UmPublished: March 2013
Truth Creative: Revolución de Cuba brand evolution and Manchester launch
CreditsBrand: Revolución de CubaTitle(s): Brand Evolution and Manchester LaunchAgency: Truth, Manchester, UKAgency website: http://www.truth-creative.co.ukCreative Director: Darren ScottIllustrator: Ant WildeAdditional credits: Designers: Ant Wilde and Cathryn EllisPublished: October 2012Short rationale (optional): Having worked with Inventive Leisure on a number of projects over the past 18 months, Truth was tasked with evolving the Cuban-inspired brand, Revolucion de Cuba. In celebrating the heyday of Havana and the eclectic nature of Cuba, Truth developed a montage of imagery ensuring an authentic but distinctive visual language. Applied to hoardings outside the Manchester venue prior to launch, the brand enjoyed stand out and intrigue in a previously unknown territory.
Mother NY: Virgin Mobile 'Retrain Your Brain' campaign
CreditsBrand: Virgin MobileTitle(s): Retrain Your Brain Agency: Mother, NY, USAAgency website: http://www.mothernewyork.comCreative Director: Mother NYArt Director: Mother NYCopywriter: Mother NYIllustrator: Mother NYAdditional credits: Production Company: TrakorDirector: TraktorDP: Matthew LibatiqueProducer: Rani MelendezCostume Designer: Liz BotesProduction Designer: Andy ReznikEditorial Company: ArcadeEditors: Geoff HounsellVFX & Finishing Company: MPCExecutive Producer: Justin BruckmanPost Producer: Mitch StockwellCreative Director/ 2D Lead: Alex LovejoyCG Lead: Liam GriffinFinal Grade: Mark Gethin @MPC LAMusic Production: HumanMusic Producer: James WellsTV Mix: T Theressa Tate (at Final Cut)Sound Design: The Flaming Lips + T Theressa TatePublished: March 2013
Partners Andrews Aldridge: Marriott Sevens TV spot
CreditsBrand: Marriott London Sevens Agency: Partners Andrews Aldridge, London, UKAgency website: http://www.andrewsaldridge.comArt Director: Richard DonovanCopywriter: Jon LeneyAdditional credits: Agency TV Producer: Sue-Lee SternProduction Company: Hotspur and ArgyleDirector: Theo DelaneyProducer: Adam Lyne Published: March 2013
Saatchi & Saatchi Sydney: CAPI Sparkling ad campaign
CreditsBrand: Capi SparklingTitle(s): CAPI ManAgency: Saatchi & Saatchi Sydney, Sydney, Australia Agency website: http://www.saatchi.comExecutive Creative Director: Damon StapletonCreative Director: Matt GillmoreAdditional credits: Agency Producer: Veronica AlkonProduction Company: The Sweet ShopDirector: Steve AysonExecutive Producer: Wilf SweetlandProducer: Alice GrantEditor: Jack Hutchings, The ButcheryGrade: MethodOnline: The RefinerySound: SilencioMedia: Two HandsPublished: March 2013
glue Isobar: AutoTrader TV campaign
CreditsBrand: Auto Trader Title(s): Convoy Agency: glue Isobar, London, UKAgency website: http://www.glueisobar.comCreative Director: Lewis RavenArt Director: Dave Tokley / Jan PruijserCopywriter: Matt Gilbert / Rachel Clough Published: March 2013Short rationale (optional): With over 35 years of helping Britain buy and sell, and more cars than any other site we wanted to visualise the scale of the Auto Trader site in the real-world whilst retaining an emotional warmth as told through the eyes of the buyer. We wanted to show not just how easy it is finding the right car for you, but also no matter what you’re after you can find it on Auto Trader.
TBWA\Hunt\Lascaris: We Can Do Amazing Things With Your Briefs project
CreditsTitle(s): We Can Do Amazing Things With Your Briefs Agency: TBWA\Hunt\Lascaris, Johannesburg Agency website: http://www.tbwa.comExecutive Creative Directors: Matthew Brink and Adam Livesey Creative Directors: Sacha Traest, Mike GroenewaldArt Director: Jade ManningCopywriter: Vincent OsmondPhotographers: Graeme Borchers and Des EllisAdditional credits: Designers: Sacha Traest, Leigh-anne Salonika, Katleho Mofolo, Graeme Van Jaarsveld, Ilze Venter and Jason FieldgateTypographer: Hazel BuchanAccount Manager: Vanessa Maselwa Production Team: Craig Walker, Simone Allem, Ingrid Shellard and Gillian HumphrisDirector: Brett de VosPublished: March 2013
Truth Creative: Treehouse group brand identity
CreditsBrand: TreehouseTitle(s): Treehouse Group Brand IdentityAgency: Truth, Manchester, UKAgency website: http://www.truth-creative.co.ukCreative Director: Darren ScottAdditional credits: Designers: Ant Wilde and Cathryn Ellis Short rationale (optional): Treehouse Group was formed as a parent brand to Bounty UK. Truth was invited to develop a brand identity and guidelines to allow the business to acquire other parent-based businesses in global territories. Since inception Treehouse has invested in US-based MOM365 and is making in-roads within the Far East.
18 Feet & Rising: Cuprinol livery and brand identity
CreditsBrand: CuprinolTitle(s): Cuprinol Whimpering Garden Agency: 18 Feet & Rising, London, UKAgency website: http://www.18feet.co.ukCreative Director: Anna CarpenAdditional credits: Creatives: Anna Carpen, Stephen de Wolf and Behrad TaherparvarAccount Director: Adrienne LittleStrategy: Rob WardAgency Producers: Emily Hodgson and Juli MetholdDirector: Suthon PetchsuwanProducer: Hugh BacherPost Production: Mum FilmsMedia Planning/Buying: MediacomPublished: March 2013
CreditsBrand: SEKO LogisticsTitle(s): Global RebrandAgency: Shine Creative, Hampshire, UKAgency website: http://www.shinecreative.co.ukCreative Director: Samantha StokesCopywriter: Gill TaylorAdditional credits: Design Director: Darron ThompsonVideo Production: Jam ProductionsPublished: February 2013Short rationale (optional): Shine Creative was approached by SEKO Logistics with the task of rebranding its Global business, to support over 120 offices in 40 countries. With a turn-around time of three months, Shine formalised the entire brand identity and developed a new website for SEKO's worldwide audience, complete with a corporate video. A Media Center was created to enable staff to access marketing collateral, ensuring brand consistency on a Global basis. Shine also designed a range of brochures to promote SEKO's Global services and industry sector expertise, in addition to a set of case studies, to communicate SEKO's streamlined business model and superior customer support.
CreditsBrand: LOVE/Johhnie WalkerTitle(s): LOVE designs limited edition Johnnie Walker Directors Blend bottleAgency: LOVE, Manchester and LondonAgency website: http:// www.lovecreative.comCreative Director: David Palmer and Paul Shipley (designers)Art Director: David PalmerCopywriter: Dave BevanPublished: 2013
Dittmar: Anni Hall identity
CreditsBrand: Anni Hall Agency: Dittmar, Berlin, GermanyAgency website: http://dittm.ar.comCreative Director: Daniel DittmarArt Director: Daniel Dittmar Copywriter: Anni HallDesign: Daniel DittmarPhotographer: Daniel DittmarAdditional credits: Input: Anni HallPublished: March 2013Short rationale (optional): Working side by side with Anni, this brand explores the notion of personal inspiration that represents a particular time and place. I wanted the viewer to interact with the brand through the eyes of Anni herself, so we mapped out three spots in Sydney that have had a profound impact on her practice; Centennial Park, Gordons Bay, and the Art Gallery of New South Wales. Through the use of cropped photography and emotional colour response to take us to a particular location, the idea of scent expanded upon the concept further. By incorporating flowers from each location into the brand, and using their scent on the printed stationary we can allude to the spaces in a two pronged approach; visual and olfactory. This also aligns strongly with the beauty industry that Anni is an integral part of.
Dirty Design: The Chiltern Brewery pump clips
CreditsBrand: The Chiltern BreweryTitle(s): Range of Pump Clips Agency: Dirty Design, Bristol, UK Agency website: http://www.dirtydesign.co.uk Creative Director: Charlotte Hockey-BerryArt Director: Charlotte Hockey-BerryCopywriter: The Chiltern BreweryIllustrator: Dirty DesignPhotographer: Dirty DesignPublished: April 2013
Adjust Your Set: Carphone Warehouse 'Smarter Story' documentary
CreditsBrand: Carphone WarehouseTitle(s): Smarter Story Documentary - smartphoneography Agency: Adjust Your Set, London, UKAgency website: http://www.adjustyourset.tvCreative Director: Oliver ElmesPhotographer: Dilshad CorleoneAdditional credits: Producer: Ed TullSound Design: Chris ReadingDirector of Photography: Leon WillisPublished: February 2013Short rationale (optional): Carphone Warehouse has launched an inspirational content campaign titled "Smarter World", aimed at encouraging people to use the wide and varied possibilities that smartphones offer. The first is an inspirational documentary looking at an amateur photographer's rise to fame through smartphone-photography. Filming Dilshad Corleone as he walks the streets of Barcelona, this film looks at the ways he can use his smartphone to take some truly beautiful photographs.
Truth Creative: Energy Desk brand identity
CreditsBrand: Energy DeskTitle(s): Energy Desk Brand Identity Agency: Truth, Manchester, UKAgency website: http://www.truth-creative.co.ukCreative Director: Darren ScottIllustrator: Ant WildeAdditional credits: Designers: Ant Wilde and Cathryn EllisPublished: December 2012Short rationale (optional): Formerly GET Solutions North, The Energy Desk needed to re-brand to reflect the changes in the business operations. Truth began by developing a brand strategy for the company, which served as the foundation for the subsequent creation of a logo, tone of voice, typography and colour palette. The brand and logo is representative of the Energy Desk’s proposition as a consultancy that plugs into its customers’ businesses and helps them streamline their energy costs. The colour palette reflects the company’s focus on sustainable energy solutions as a means of helping customers reduce their carbon footprint as well as utility bills.
JWT London: HSBC Hong Kong Sevens 'Serious Play' TV ad
CreditsBrand: HSBCTitle(s): Serious/Play – Hong Kong SevensAgency: JWT London, London, UK Agency website: http://www.jwt.co.ukCreative Director on HSBC: Axel ChaldecottArt Director: Simon SwornCopywriter: Matt ChandlerAdditional credits: TV Producer: Romila SanassyAssistant TV Producer: Helen BallPlanner (creative agency): Orlando Hooper-GreenhillGlobal Director: Tanya Hamilton-SmithAccount Manager: Rollo Gwyn-JonesMedia Agency: MindshareMedia Planner: Sam SelleckDirector: Ash BollandProduction Company: Curious FilmsEditor: James Rosen at Final Cut LondonSound: Dan Weinberg at Greek Street StudiosPublished: March 2013
Bunch: Fogg visual identity
CreditsBrand: FoggAgency: Bunch, London/ZagrebAgency website: http://www.bunchdesign.comCreative Director: Denis KovacAdditional credits: Original Blob and Direction conceived by: Kurppa HoskPublished: 2013Short rationale (optional): Bunch developed the identity based on the brand directions that were conceived by the Kurppa Hosk. A stark and somewhat technical visual foundation is complemented by an inspiring blob – while digital in nature, its 3D model carefully combines light, texture and space which brings depth in both print and digital format while maintaining its poetic essence. Also in charge of print production, Bunch was able to produce materials with great attention to detail, where the "borderless" theme is explored not only through typography and visuals but also materials, print processes and finishes.
Loaf Creative: Coco's Fortune branding and website
CreditsBrand: Coco’s FortuneTitle(s): Coco’s Fortune Branding and WebsiteAgency: Loaf Creative, UKAgency website: http://www.loafcreative.comCreative Director: Dave MullenPhotographer: Moy WilliamsAdditional credits: Ste MayPublished: 2012Short rationale (optional): Branding, positioning, website, behind-the-scenes video and photography direction for new women's fashion label Coco's Fortune, a sassy, vintage-inspired collection based on the whimsical musings of a free spirit called Coco, brought to life by the team at Loaf Creative for Fashion Finders - the people behind Rare London.
Resoluut: Business cards that won't be discarded
CreditsBrand: Resoluut Title(s): Business Cards That Won’t Be DiscardedAgency: Resoluut, Amsterdam, NetherlandsAgency website: http://www.resoluut.comCreative Director: Micha CommerenArt Director: Micha CommerenAdditional credits: Printing and Modelling: Nanning De JongPublished: March 2013 Short rationale (optional): We wanted to celebrate our five year anniversary in style and in 3D. We started illustrating each other’s regular business card years ago and still feel it's a nice way for a design focused company to honour the people that make things pretty. We dreamed of making our illustration into reality for years and by coincidence ran into someone who could do exactly that. So Nanning and I secretly started the project and at our party dinner celebration handed out our new business cards to our people.
Savvy Studio: Gomez Bar brand identity
CreditsBrand: Gomez BarHeadline and copy text (in English): Friendly Neighbourhood BarAgency: Savvy Studio, Monterrey, MéxicoAgency website: http://www.savvy-studio.netCreative Director: Savvy StudioArt Director: Eduardo HernandezCopywriter: Savvy StudioIllustrator: Violeta Hernandez Photographer: Alejandro CartajenaPublished: March 2013
The Media Group: The FA Youth Development Review
Brand: The FA Title(s): The FA Youth Development Review Agency: The Media Group, Nottingham, UKAgency website: http://www.themediagroup.tvCreative Director: Alison BookerAdditional credits: Creative Team: Rachael Boothby and Anna SanghaPublished: February 2013 Short rationale (optional): The Media Group produced a range of age-specific marketing materials to support The FA’s Youth Development Review – a series of recommendations developed over two years to improve kid’s football. The integrated campaign included a series of videos and road shows developed to raise awareness and knowledge of the proposals.
Shed: MEATMission interior design
CreditsBrand: MEATMisson Title(s): MEATMisson Hoxton interior design Agency: Shed, London, UK Agency website: http://www.shed-design.comAdditional credits: Light fittings in the private room: the tubular fittings in front of the window were designed by Shed and built by Oval Workshop, with shades supplied by John MoncrieffThe pendant shades and fittings are supplied by John MoncrieffBar equipment: Serva CleanKitchen equipment: Dentons Curtains: Sew FineFabrics: Northcroft and VescomSecond hand furniture: Pub Furniture and sourced privately. Lighting: Historic Lighting and John MoncrieffGraphics: GenixWindow tint films: OmegaExterior awning blinds: Flamingo BlindsSpecialist EL Wire lighting: EL Wire CraftPublished: March 2013
Yui Hamagashira of Film Club (part of Th1ng): ChildLine
CreditsBrand: ChildLine & BAFTA Kids’ Vote Additional credits: Director: Yui HamgashiraProducer: Sue LouglinProduction Company: Film Club ProductionsPost Production: th1ngMusic: EclecticSound Recording: Greek Street StudioPublished: March 2013
Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.