Visit Birmingham puts culture centre stage in new 'See More, Feel More' tourism push
As part of an ongoing strategy to build the 10 million visitors that come to Birmingham for arts and culture annually, Visit Birmingham has mounted a new campaign designed to boost the regions cultural profile.
The ‘See More, Feel More’ integrated marketing campaign features national advertising, creative PR, digital and social media activity to engage with would-be visitors. Running until the end of May, the collaborative campaign aims to shine a spotlight on the variety of arts and culture found within Birmingham, the Black Country and Solihull.
Backed by the regions cultural organisations local artists and performers are profiled in the advertising and promotional material that uses Birmingham city centre as the backdrop.
“The ‘See More, Feel More’ campaign celebrates our rich cultural heritage. Ranging from street art to classical theatre and traditional music from the region’s diverse communities, the talented artists and performers taking part in this campaign captivate and enthral audiences across the globe,” commented Emma Gray, director of marketing services for Visit Birmingham.
“The city region provides a huge stage from which we can showcase and celebrate a new generation of artists.”
Stephen Maddock, chief executive of the City of Birmingham Symphony Orchestra, which features in the campaign, said: “By joining forces with Visit Birmingham to launch its cultural campaign, we are pooling the best talent in the city region to attract a new audience and entice previous visitors back here. The campaign will provide us with a stronger collective voice to shout about the exciting work happening here.”
Promotional activity will be supported by the launch of the Birmingham Look Book, a media briefing pack containing facts, stats, case studies and event listings. In April, Visit Birmingham is also set to unveil a campaign profiling the faces of the city’s ‘new beat generation’ – the city’s rising stars – which aims to encourage both residents and visitors to get involved through digital and social media.