26 March 2013 - 10:57am | posted by | 2 comments

UK internet users make over a billion visits a month to video sites

UK internet users make over a billion visits a month to video sitesUK internet users make over a billion visits a month to video sites

Just a week after it was revealed that YouTube has over a billion unique monthly users a month, research from Experian Hitwise has found that visits to online video sites now account for five per cent of all online usage.

It was discovered that UK internet users are now making over a billion visits to video sites a month, an increase of 16 per cent year on year.

In February 2013, the UK Internet population spent 323 million hours watching online video content, accounting for 100 million more hours viewing compared to the same period in 2012

James Murray, digital insight manager at Experian Marketing Services, said: “Although the primary source of video is still entertainment, more brands are taking advantage of this medium and using it to drive traffic to their web pages. Our data shows that nine per cent of video downstream traffic is going directly to retail sites.

“As online video continues to evolve as a marketing channel, it is starting to have a greater impact on online traffic in the retail, travel and finance industries. Brands would benefit from incorporating video as a core part of their digital strategy, driving awareness traffic to their sites and helping to generate further sales.”

It was discovered that 70 per cent of all visits to online video sites come from YouTube, with UK Internet users spending 203 million hours watching YouTube content each month, with an average session time of 20 minutes.

Visits via mobile are also on the increase, and perhaps plays a role in the overall increase in video views, with one in five visits to YouTube coming from a mobile device via wi-fi compared to one in 20 in 2011.

Comments

26 Mar 2013 - 19:22
JamesTFletcher

It just goes to show that marketers need to consider how they will stream videos from their websites most efficiently - more and more users want to watch short informational videos, but how do you maintain brand presence when YouTube and Google Ads are all over your channel? You'd probably consider video streaming services using a Content Delivery Network like CDN.net

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27 Mar 2013 - 19:37
simonpoyser's picture

Some interesting stats highlighting that online video is key to a successful marketing strategy, because it delivers the following benefits: 1. Audience appeal 2. Video on demand 3. Affordability 4. Increases site video 5. Top ranking in Google Search

For more information take a look at this article http://bit.ly/ZZEfzC

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