26 March 2013 - 11:10am | posted by | 0 comments

Aardman Animation, Grey London and GolinHarris resurrect Nytol claymation ad campaign after £3m marketing investment

Return: It's been three years since viewers last saw housewife JoanReturn: It's been three years since viewers last saw housewife Joan

Sleep aid Nytol is set to resurrect its claymation Aardman Animation TV advert after a £3m marketing investment enabled the brand to take on the services of Grey London, GolinHarris and Zenith.

The advert will feature the established exhausted housewife character, Joan, and carry the familiar 'Good Mornings Follow a Good Nytol' tagline. The new campaign will introduce Nytol's new anti-snoring throat spray, rescuing Joan from an interrupted night's sleep because of her husband's snoring.

Executive producer of Aardman Animations, Heather Wright, commented: "Joan is a character who really resonates with the audience, facing many of the challenges of modern life, including lack of sleep. It's great to see her back on TV again after a three year absence, and this time Nytol has managed to put a stop to her snoring husband too."

The £3m investment from Omega Pharma has funded an advertising campaign which will stretch across popular prime time slots on ITV, Channel 4 and Sky. The brand's website will receive a makeover alongside a high profile PR campaign, POS material and pharmacy training materials.

A spokesperson for Nytol added: "Nytol has long been the nation's number one trusted brand for a quality night's sleep and we are delighted to be supporting it with such a high profile marketing investment."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...

Check out Modalu's First Instagram Lookbook for #MeAndMyErin

27/10/2014
To celebrate the launch of Modalu's Erin Tote, Cult LDN...