23 March 2013 - 11:32am | posted by | 0 comments

Leo Burnett supports Earth Hour in agency blackout

Leo Burnett supports Earth Hour in agency blackout Leo Burnett supports Earth Hour in agency blackout

Leo Burnett has announced that it's London office is going dark this evening (Saturday 23 March) in support of Earth Hour, the global annual environmental event organised by the World Wildlife Fund which encourages people to turn off non-essential lights for one hour.

To encourage other to switch off non-essential lights, the agency has had a back-lit sign in its windows since Monday 18 March, which is only visible at night, saying: “KILL YOUR LIGHTS. EARTH HOUR. 23-03-13.”

Viewable from the very busy West Cromwell Road, the signage is designed to remind people driving into the centre of London of Earth Hour.

AS Earth Hour begins at 8.30pm, the agency will plunge its entire building in Kensington into darkness, switching off all the lights.

The Leo Burnett creatives behind the idea are Ben Gough and Graeme Bowman.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...

Cuckoo Design - HeadSpace

14/11/2014
If you want to work through your brand challenges and turn...