Do The Green Thing WWF Earth Hour poster campaign: Get Weird by Dan Germain and Ben Williams

By Angela Haggerty, Reporter

March 23, 2013 | 4 min read

As Earth Hour approaches at 20:30, The Drum releases the final poster from Do The Green Thing, which has run 23 custom-designed posters for each day in March to raise awareness of the environmental issues affecting the planet and how simple changes in behaviour could make a difference.

Do The Green Thing WWF Earth Hour poster: Get Weird

For the final poster in our Earth Hour campaign, Dan Germain, the creative director of innocent, worked with Ben Williams to create this image highlighting the good things that happen when you turn off the lights.

“Worrying about climate change is all very well, but the real question is… how will it affect our sex lives? Football matches? Discotheques? You know – the important stuff. Our poster sets out to investigate this possible future, where everyone lives in the dark, all of the time, forever, as the dust rises from an eternal and ever-raging global sandstorm, created by our insatiable demand for everything, right NOW. So please don’t f*** the planet up, or there’ll be no more discos, and no more sex.”

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner