23 March 2013 - 1:57pm | posted by | 0 comments

Apple to bring out budget iPhone this summer

Apple to bring out budget iPhone this summer  Apple to bring out budget iPhone this summer

Apple is preparing to launch a cheaper, plastic-body iPhone this summer, according to reports.

Amit Daryanani of RBC Capital Markets has reportedly told investors that Apple plans to launch the cheaper phone as well as the iPhone 5S in June-July this year.

He said: "The low-end iPhone will have the same 4-inch form factor as the iPhone 5, but will have a plastic casing and no ‘retina’ display."

The reports come as speculation mounts that Apple is aiming to create an iPhone that will appeal to young, middle class consumers in counties like India and China.

Jeremy Horwitz of iLounge, told the Telegraph: "One of our sources claims that Apple’s iPhone prices remain too high for most mainland Chinese customers — the iPhone 5 hardware alone starts at $849 there, versus the iPhone 4 at $500, in a country where the average annual salary is around $3,000 per person).

"The source has said that mainland Chinese iPhone 5 sales are already tapering off as a result of the pricing, which is higher than in Hong Kong. A budget iPhone model would help sales in populous but underdeveloped countries to grow."

Earlier this month it was claimed that the budget version would cost around $330 (£220).

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...