Ad of the Day: Horseware Ireland - Rugs for Life

The production values are impressive in this minute-long spot for Horseware Ireland which focuses on the bond between man and beast. This commercial demonstrates that the quality of advertising found on specialist channels such as Horse & Country can massively surpass the expectations of those who don't expect much of the channels found on the satellite box's further reaches.

Category: Pet Care

Country: UK

Creative: Sam Doyle / Seán Branigan

Production Co: Antidote

Director: Seán Branigan

Producer: Andrew Freedman / Tanja Harney

Post Production: Screen Scene (Dublin) / Windmill Lane (Dublin)

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Jennifer Faull

The Drum senior reporter Jen Faull provides news and insight on the latest developments in retail and FMCG.

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