23 March 2013 - 12:24pm | posted by | 1 comment

Ad of the Day: Horseware Ireland - Rugs for Life

The production values are impressive in this minute-long spot for Horseware Ireland which focuses on the bond between man and beast. This commercial demonstrates that the quality of advertising found on specialist channels such as Horse & Country can massively surpass the expectations of those who don't expect much of the channels found on the satellite box's further reaches.

Category: Pet Care
Country: UK
Creative: Sam Doyle / Seán Branigan
Production Co: Antidote
Director: Seán Branigan
Producer: Andrew Freedman / Tanja Harney
Post Production: Screen Scene (Dublin) / Windmill Lane (Dublin)

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Comments

24 Mar 2013 - 23:27
Force-7's picture
39
comments

Oooohhhhh, Horseware Ireland. Forcing us to clear our throats and wipe a tiny tear from the corners of our eyes in those final few seconds, you little buggers!

Such a lovely advert that speaks volumes, even to those who know nothing about equestrian sciences and have never ridden a horse. Adding a love story into the mix was a nice touch; we're just glad they didn't go down the Equus route, that might have an adverse effect on sales.

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