Johnnie Walker unveils Johnnie Walker Directors Blend 2012 designed by LOVE

LOVE celebrated the recipient of the Blend with its design

Johnnie Walker has engaged with one of its design partner’s LOVE to design the bottle for the 2012 Johnnie Walker Directors Blend.

The exclusive Directors Blend, which isn’t available for sale but instead given out as “a personal gift to esteemed friends” of Johnnie Walker, will be given out throughout the course of the year with Diageo gifting 504 individually numbered bottles of the 2012 edition.

Instead of using the label to describe the contents of the bottle, LOVE chose to use it to celebrate the recipient of the Blend, drawing inspiration from Johnnie Walker’s ‘Keep Walking’ philosophy.

Gavin Pike, global brand director for Johnnie Walker at Diageo explains: “LOVE composed a series of poetic toasts in celebration of the character of those individuals who might receive a bottle. The labels have been created with an attention to detail and craftsmanship that reflects the quality of the whisky.”

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian