22 March 2013 - 4:51pm | posted by | 0 comments

Johnnie Walker unveils Johnnie Walker Directors Blend 2012 designed by LOVE

LOVE celebrated the recipient of the Blend with its designLOVE celebrated the recipient of the Blend with its design
Johnnie Walker unveils Johnnie Walker Directors Blend 2012 designed by LOVE
Johnnie Walker unveils Johnnie Walker Directors Blend 2012 designed by LOVE
Johnnie Walker unveils Johnnie Walker Directors Blend 2012 designed by LOVE

Johnnie Walker has engaged with one of its design partner’s LOVE to design the bottle for the 2012 Johnnie Walker Directors Blend.

The exclusive Directors Blend, which isn’t available for sale but instead given out as “a personal gift to esteemed friends” of Johnnie Walker, will be given out throughout the course of the year with Diageo gifting 504 individually numbered bottles of the 2012 edition.

Instead of using the label to describe the contents of the bottle, LOVE chose to use it to celebrate the recipient of the Blend, drawing inspiration from Johnnie Walker’s ‘Keep Walking’ philosophy.

Gavin Pike, global brand director for Johnnie Walker at Diageo explains: “LOVE composed a series of poetic toasts in celebration of the character of those individuals who might receive a bottle. The labels have been created with an attention to detail and craftsmanship that reflects the quality of the whisky.”

Don't miss out... Get your Design news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...