Audi UK catches Salmon as digital marketing agency
Audi UK has appointed Salmon as its new digital agency following a strategic review conducted by the car manufacturer at the end of last year.
Audi
Salmon will be tasked with the development of Audi UK’s digital marketing activity across a number of solutions, including its UK website.
Hugh Fletcher, national digital manager for Audi UK said that the partnership with Salmon would help place the brand ‘at the forefront of digital marketing’.
Andy Jones, head of customer experience at Salmon, added: “We fully appreciate the ever-expanding importance of providing innovative digital solutions and bring to the table nearly 25 years of knowledge and expertise in consulting, design, delivery and support services to leading premium brands."
Razorfish, the incumbent on the account, chose not to pitch for the business, however this has not affected the company from continuing to work with parent company Audi AG in Germany.
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