22 March 2013 - 3:37pm | posted by | 0 comments

AGA Total Control cooker suggests it provides a ‘warm welcome’ in new Cogent Elliott campaign

AGA Total Control cooker suggests it provides a ‘warm welcome’ in new Cogent Elliott campaignAGA Total Control cooker suggests it provides a ‘warm welcome’ in new

AGA Total Control cooker has unveiled a new campaign with Cogent Elliott, which aims to show that an AGA can fit anyone’s lifestyle.

Kathryn Lowe, marketing manager at AGA, said: “This is a really stylish campaign which shows how an AGA is the perfect cooker for those with a busy lifestyle, particularly a younger, more urban audience, and those looking to keep energy usage to a minimum but may not have considered buying one. The flexibility and controllability of the AGA Total Control means that, no matter how busy you are, you can enjoy all the cooking and ‘heart of the home’ benefits that an AGA cooker offers.”

Three different executions of the campaign will run across national press, online display, in-store and social media; as well as a series of viral videos created by Cogent showing people controlling their AGA cooker from the office, a gym and even a lift.

Mike Phillipson, CEO of Cogent Elliott, said: “AGA is one of the UK’s truly iconic brands. As such it’s very exciting to produce a campaign which modernises and moves the brand on.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...