22 March 2013 - 3:37pm | posted by | 0 comments

AGA Total Control cooker suggests it provides a ‘warm welcome’ in new Cogent Elliott campaign

AGA Total Control cooker suggests it provides a ‘warm welcome’ in new Cogent Elliott campaignAGA Total Control cooker suggests it provides a ‘warm welcome’ in new

AGA Total Control cooker has unveiled a new campaign with Cogent Elliott, which aims to show that an AGA can fit anyone’s lifestyle.

Kathryn Lowe, marketing manager at AGA, said: “This is a really stylish campaign which shows how an AGA is the perfect cooker for those with a busy lifestyle, particularly a younger, more urban audience, and those looking to keep energy usage to a minimum but may not have considered buying one. The flexibility and controllability of the AGA Total Control means that, no matter how busy you are, you can enjoy all the cooking and ‘heart of the home’ benefits that an AGA cooker offers.”

Three different executions of the campaign will run across national press, online display, in-store and social media; as well as a series of viral videos created by Cogent showing people controlling their AGA cooker from the office, a gym and even a lift.

Mike Phillipson, CEO of Cogent Elliott, said: “AGA is one of the UK’s truly iconic brands. As such it’s very exciting to produce a campaign which modernises and moves the brand on.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Booths opens newest store, live-streaming on Periscope, and sees over 1million impressions

17/04/2015
​To celebrate the opening of #BoothsHaleBarns (Booths's...

How To Build Relationships that Build Your Sales

17/04/2015
The fantastic Andy Edwards, founder of Nine 5 Three, will...

Partnering with Kentico for the TCMM Shutter Group

16/04/2015
The TCMM Shutter Group is a leading shutter manufacturer,...

BloominGirls : Be All That You Can Be

16/04/2015
Spork England is focused on helping people and communities...

Reaching a Russian Audience through Social Media

14/04/2015
Having launched a Russian website and social media presence...