12 March 2013 - 10:40am | posted by | 3 comments

Ad of the Day: Vision Express - Glasses for Life

The opticians chain has a new campaign designed to illustrate the size of their range. Possibly inspired by the choppy promo used for the track - Ice Cream's Battles - this ad shows lots of people (including chef Heston Blumenthal) doing a variety of everyday things in a trendy way.

Agency: Dare
Creative: Stuart Hallybone / James Woods
TV Producer: Rebecca O’Sullivan
Production Co: Academy Films
Director: Conkerco
Producer: Mark Whittow-Williams
Photography: Ben Magahy
Production Manager: Steve Overs
Editing House: The Assembly Rooms
Editor: Nik Hindson

Comments

12 Mar 2013 - 14:35
david20531's picture
1
comments

You mean Battles' Ice Cream is the track, not the other way around...

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12 Mar 2013 - 20:33
pauld20072's picture
1
comments

It is a good ad, but looks (and sounds) awfully similar to a video I made last year.... Watch from 2.30 to see for yourself.....https://www.youtube.com/watch?v=7r_8ym9sr6M&feature=youtube_gdat......

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13 Mar 2013 - 10:21
Ogilvy's picture
98
comments

You have a laugh Paul? There's nothing but the slightest of passing similarities with your video.

In any case seeing as your video has only been watched 345 times I'd suggest the chances of anyone having even seen it, let alone plagiarise it, is minimal to say the least.

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