8 March 2013 - 9:32am | posted by | 0 comments

Edinburgh Evening News turns its masthead red to support launch of Virgin Atlantic's Little Red service

Edinburgh Evening News turns its masthead red to support launch of Virgin Atlantic's Little Red serviceEdinburgh Evening News turns its masthead red to support launch of

Edinburgh Evening News has turned its masthead from blue to red for a day as part of a promotion to launch Virgin Atlantic's Little Red service.

The one-off colour scheme is part of a creative tie-in with Virgin Atlantic, and is the first time that the masthead has changed colour since 1995.

Breda Bubear, head of global advertising and communications at Virgin Atlantic, said: “Everyone at Virgin Atlantic is really excited about flying to Edinburgh for the first time. Scotland has welcomed us with open arms and the Edinburgh Evening News masthead colour scheme change is a great creative idea which will further raise awareness of the launch of our new services.”

The deal was brokered by Mediaforce, the independent sales house that represents Johnston Press, and Manning Gottlieb OMD.

Edinburgh Evening News editor Frank O'Donnell added: "We are delighted to work in partnership with Virgin Atlantic on the launch of Little Red.

"Edinburgh is a key market and the new service to London Heathrow is exciting news for our readers. It will provide greater choice and lower prices for the consumer.

"The last time we changed our masthead it was for Sir Chris Hoy winning his sixth Olympic gold, so turning it red is something special indeed."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...