Volvo reveals it is to make Spotify available in its cars

Volvo has announced that Spotify will be made available in its cars through the Sensus Connected Touch system, offering a fully-integrated in-dashboard, voice-activated music experience for drivers.

Of the announcement, Pascal de Mul, global head of hardware partnerships at Spotify, said: “We are really excited to announce this innovative, hands-free in-dash Spotify service today with Volvo, so that even more drivers will be able to enjoy Spotify music safely while on the road.”

Revealed at the Geneva Motor Show, the announcement follows Ford’s plans to integrate Spotify via the Ford Sync AppLink system in the US in the coming weeks and in Europe later this year.

He added: “Spotify wants to make it as easy as possible for people to enjoy all the world's music wherever and whenever they are. We know that the car is the number one environment in which people want to listen to music, so we are working to make Spotify available for drivers in as many types of car as possible.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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