Nokia and Nike sign on to R/GA London's new digital lab offering

Nokia and Nike are among the first brands to make use to R/GA London’s new digital lab, where clients can come in and experience real life digital environments that can be used for digital retail and live events.

Already R/GA London’s digital retail lab has helped Nokia increase customer store time by 32% and sales by 25%

The space itself is designed around specific insights instead of being a showcase for new technology, as the digital lab is insight driven R/GA London hopes to offer clients an experience to demystify and simplify new technologies.

As one of the first brands to come on board Nokia has worked with R/GA London for the past year with phase one of its partnership including the global rollout of an updated touchscreen platform.

“What sets us apart from other agencies is our ability to offer clients a completely new way of working. Building quick prototypes to validate concepts, instead of adding ideas to PowerPoint. The new R/GA London Lab is a physical embodiment of this approach to working,” commented Matt Lodder, director of operations at R/GA London.

The lab itself aims to allow brands with high-concept branded environments to ability to trail new digital retail offerings in a real world setting. The London lab is the first to be built outside of New York.

Lodder furthered: “It gives us a workshop to further explore the insights behind the technology we create, whether it’s for a global roll-out of Nokia’s new digital retail platform, or a live event at Battersea PowerStation powered by data delivered from each person’s Nike+ FuelBand.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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