Digital agency Livelink is building five websites for online home and lifestyle specialist, All About Everything.
The same platform will be used for each of the five sites, which cater for curtains and blinds to underlay and DIY flooring and has been designed to provide a unified customer experience. The sites will be integrated with the agency's marketing automation system, KeepinTouch, which interacts with customers across many touch points, including anniversaries and checkout abandonment.
PK Vaish, managing director of Livelink, commented: "I’m incredibly pleased that All About Everything is using these systems as a uniform approach as we have a client with a very similar business plan who also uses Copernica and adopted the KeepinTouch platform and the results they experienced in a short amount of time were phenomenal. We would expect this software to fully drive sales and raise customer satisfaction levels for All About Everything."
Livelink has more than 10 years' experience of e-commerce marketing and web development, and has developed CRM applications for the retail, manufacturing and insurance sectors. To find out more, visit Livelink's profile on The Drum directory.