4 March 2013 - 9:09am | posted by | 0 comments

Tesco unveils blinkboxmusic, blinkboxbooks and Clubcard TV offerings

Tesco unveils blinkboxmusic, blinkboxbooks and Clubcard TV offerings Tesco unveils blinkboxmusic, blinkboxbooks and Clubcard TV offerings

Tesco has today unveiled its three new digital entertainment services - blinkboxmusic, blinkboxbooks and Clubcard TV – as well as the appointments of MDs for each of these areas.

Gavin Sathianathan has been named as the managing director of blinkboxbooks, the eBooks service being developed following the acquisition of Mobcast in September 2012. He joins the role of head of retail EMEA at Facebook.

Mark Bennett, who previously looked at Sainsbury's will lead blinkboxmusic, a music service to be rolled out following the acquisition of WE7 in June 2012.

Both of these services are expected to launch later in the year.

Scott Deutrom, former blinkbox director of advertising and sponsorship, has been appointed MD of Clubcard TV, the free ad supported movie and TV service.

Michael Comish, CEO of Tesco Digital Entertainment, said: "Tesco is one of the UK's leading retailers of movies and TV, music and books. How customers choose to enjoy those products is changing rapidly as technology changes the way we shop.

"The development of these new services demonstrates our total commitment to providing the very best entertainment as easily as possible for our customers. They allow us to provide even more choice in how customers buy and enjoy their entertainment.

"I'm thrilled to announce the appointment of such high calibre digital leaders to these key roles and look forward to creating digital entertainment services that meet the changing needs of our customers."

Don't miss out... Get your Digital news by email

See all specialist newsletters

8 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...