Virgin Atlantic has today unveiled its Little Red domestic service, which launches with a series of brand partnerships including Tyrrells crisps, Bacardi Martini and Irn-Bru.
The new service will offer four daily round-trips between London Heathrow and Manchester, six daily round-trips to Edinburgh and a further three daily round-trips to Aberdeen.
The launch will be supposed by a campaign, set to run through press, social, outdoor, digital and radio, with Rainey Kelly, MG OMD, Bray Leino, HyperNaked and Gyro all involved in various stages of this.
Sir Richard Branson, Virgin Atlantic founder and president, said: “Virgin Atlantic has been on an incredible journey since we started with a single plane 29 years ago. Little Red represents the next step on that journey as we go head to head with British Airways to provide domestic flights that deliver Virgin Atlantic’s rock and roll spirit as well as real value for money.
“The European Commission recognised that a British Airways monopoly would be undeniably bad for consumers and Virgin Atlantic Little Red will stop British Airways dominating routes and driving higher prices.”
Virgin Atlantic is currently looking into other brand partnerships, including Krispy Kreme doughnuts and The Collective Dairy yoghurts.