Oxo unveils 'The Magic Cube' ad campaign with JWT London

Oxo will air its new UK advertising campaign tonight (Friday 1 March) on national TV.

The new campaign, created by JWT London, aims to position the brand as ‘The Magic Cube’. The creative of the same name is the first work for Oxo by JWT London since winning the advertising accounts for four Premier Foods brands last year.

The agency worked with the animator PES as creative consultant and directing duo Conkerco. The ad itself highlights how a sprinkle of an Oxo cube can transform any combination of ingredients into a flavoursome meal.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian