1 March 2013 - 10:23am | posted by | 0 comments

Oxo unveils 'The Magic Cube' ad campaign with JWT London

Oxo will air its new UK advertising campaign tonight (Friday 1 March) on national TV.

The new campaign, created by JWT London, aims to position the brand as ‘The Magic Cube’. The creative of the same name is the first work for Oxo by JWT London since winning the advertising accounts for four Premier Foods brands last year.

The agency worked with the animator PES as creative consultant and directing duo Conkerco. The ad itself highlights how a sprinkle of an Oxo cube can transform any combination of ingredients into a flavoursome meal.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...