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Oxo unveils 'The Magic Cube' ad campaign with JWT London

Oxo will air its new UK advertising campaign tonight (Friday 1 March) on national TV.

The new campaign, created by JWT London, aims to position the brand as ‘The Magic Cube’. The creative of the same name is the first work for Oxo by JWT London since winning the advertising accounts for four Premier Foods brands last year.

The agency worked with the animator PES as creative consultant and directing duo Conkerco. The ad itself highlights how a sprinkle of an Oxo cube can transform any combination of ingredients into a flavoursome meal.

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

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