Pringles launches roast chicken flavour
Tubular crisp brand Pringles has unveiled a new EMEA-wide digital campaign to support the launch of its latest flavour, roast chicken, as well as a ‘flavour enhancement’ of connoisseurs favourite, sour cream & onion. The campaign is billeted as ‘fan versus flavour’ and rams home a ‘bursting with flavour’ message to snack fans with a philosophy of ‘unexpected fun’. Created by Glue Isobar this depicts a Pringles fan who must take on each flavour in a series of head-to-head challenges via a series of YouTube and Facebook clips and promoted via targeted TV and digital ads. Pringles vice president marketing snacks, Armando Santacesaria comments: “We saw the potential to create a compelling digital property that would humour and entertain both brand fans and online audiences. Kellogg’s ambition is to delight the world through foods and brands that matter to them, we believe these interactive videos do just that and bring Pringles® flavour credentials, fun personality to life through an engaging sociable platform.” Penny Herriman, chief executive officer glue Isobar, said: “We’re really excited about this major digital campaign for Pringles since being appointed in November as lead digital agency across EMEA. The online films themselves are beautifully crafted while also living up to the Pringles brand value of ‘unexpected fun.” A teaser film premieres on 1 March with four films then following on each subsequent Friday.