Oasis ‘Gets Fruity’ by repartnering with Celebrity Juice
Fruit drink brand Oasis has announced that it is repartnering with ITV2 show Celebrity Juice, with idents showing bottles of the juice taking part in a‘Get Fruity’ game show. The show, which will begin to air again from this evening, matches the Oasis target audience of 16-25 year olds. Zoe Howorth, marketing director of Coca-Cola Great Britain, said: “We’re excited to be partnering with the most popular show of ITV2 for a second time – the sponsorship lends itself to the fun and light-hearted approach that both share towards comedy. The activity will remind viewers of the fruity Oasis drink and cheeky personality of the brand as well as encouraging fans to get involved and win money can’t buy prizes.” The bespoke Oasis Facebook app will feature a new challenge every two weeks, with the chance to win prizes such as props from the show and merchandise.