28 February 2013 - 12:44pm | posted by | 0 comments

Oasis ‘Gets Fruity’ by repartnering with Celebrity Juice

Fruit drink brand Oasis has announced that it is repartnering with ITV2 show Celebrity Juice, with idents showing bottles of the juice taking part in a‘Get Fruity’ game show.

The show, which will begin to air again from this evening, matches the Oasis target audience of 16-25 year olds.

Zoe Howorth, marketing director of Coca-Cola Great Britain, said: “We’re excited to be partnering with the most popular show of ITV2 for a second time – the sponsorship lends itself to the fun and light-hearted approach that both share towards comedy. The activity will remind viewers of the fruity Oasis drink and cheeky personality of the brand as well as encouraging fans to get involved and win money can’t buy prizes.”

The bespoke Oasis Facebook app will feature a new challenge every two weeks, with the chance to win prizes such as props from the show and merchandise.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...