Nissan plans to use social media to drive engagement at car show
Nissan is set to use tools such as Facebook, Pinterest and Vine in order to order an interactive experience at the Geneva Motor Show next month. Using 14 different RFID (Radio Frequency IDentification) activation points, Nissan will use a multi-platform social media strategy to communicate core messages from the show, engaging customers and audiences on appropriate platforms. An interactive photo booth will let stand visitors have their picture taken in various scenarios, including the front of a magazine cover alongside the Nissan Leaf, or as a Nissan racing driver, with the photos then able to be shared via social channels. David Parkinson, general manager of social and digital engagement for Nissan in Europe, explained: “Technology innovation is a priority for Nissan – not just in our product development but in everything we do, including events like the Geneva Motor Show. This is our most socially enabled stand to date and we hope that a broad range of visitors will interact with, share, and crucially, enjoy the experiences we’ve developed. Even if they can’t get to the show, Nissan customers and fans around the world will also be able to join in by following our many social channels.” As well as sharing live updates from the press conference via Facebook and Twitter, crowd-sourced video will be shared on an almost real-time basis using Vylcone.