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The #Microchips: top 50 entries from Chip Shop Awards and One Minute Briefs 'Oscar Pistorius range from Nike' challenge

Thanks to everyone who entered the Chip Shop Award challenge with One Minute Briefs to advertise the new Oscar Pistorius range from Nike.

Over 400 entries were received in the five hour period, with The Drum and One Minute Briefs narrowing down the list to 50, which are now being put to the public vote.

The entries were cut down on several criteria: including originality and if it was possible to create within the one minute deadline.

The best entries, as voted for by the public and the judges of the Chip Shop Awards, will be entered into a special category of the awards.

The entries are in no particular order.

Comment from The Drum

One Minute Briefs is a popular social media account that sets creative challenges for people working in the advertising industry. They approached us with the idea of setting a topical task for our readers and the Nike challenge received more than 400 submissions from advertising agencies across the UK. After taking into consideration the reaction to this article, we want to make it clear that our intention was never to trivialise the tragic news about Reeva Steenkamp’s death, but to highlight the vulnerable position that brands are placed in when their endorsements of high-profile figures such as Oscar Pistorius attract controversy. We offered creatives the opportunity to interpret the brief in their own way. We understand some may deem the brief and the work in bad taste and recommend that if you feel you may be offended please refrain from scrolling down this page.

Creative Review: 

Iain Gill (UAC Studios)

Iain Gill (UAC Studios)
60

Keely & Aaron

Keely & Aaron
105

Martin Farrar-Smith, Richard Hanney & Stewart Williams (Manifest)

Martin Farrar-Smith, Richard Hanney & Stewart Williams (Manifest)
58

Nick Entwistle

Nick Entwistle
10

Jason Cope

Jason Cope
41

Jamie Axford and Alistair Bell

Jamie Axford and Alistair Bell
27

Sam Steele

Sam Steele
41

Joe Ivory

Joe Ivory
7

Dan Burns

Dan Burns
121

Mark Williams

Mark Williams
13

Gareth Butters

Gareth Butters
174

Michael Keenan

Michael Keenan
18

Josh Callaghan

Josh Callaghan
46

Dan Latham

Dan Latham
45

Ash Amed

Ash Amed
4

de Winter

de Winter
23

Dan Burns

Dan Burns
28

Drew Burtenshaw & David Baker (The Partnership Agency)

Drew Burtenshaw & David Baker (The Partnership Agency)
6

Henry Billington and Leon Deeming

Henry Billington and Leon Deeming
44

Gordon

Gordon
42

Jon Paul Green

Jon Paul Green
13

Kevin Johnson

Kevin Johnson
11

David Pye

David Pye
5

Neil Wright (Osbornenash)

Neil Wright (Osbornenash)
5

Andy Aston

Andy Aston
13

Mark Harrison

Mark Harrison
36

Tim Cross

Tim Cross
27

James Clancy

James Clancy
5

John Wainwright

John Wainwright
4

Sam Bone

Sam Bone
25

Steve Lord

Steve Lord
3

Neil Parsons

Neil Parsons
3

Tom, Steve & Frazer

Tom, Steve & Frazer
3

Myles Vincent

Myles Vincent
3

Emily Jefferey Barrett

Emily Jefferey Barrett
11

Steve Whiteley

Steve Whiteley
23

Rob Green

Rob Green
35

Steve Hill

Steve Hill
4

Simon Labbett

Simon Labbett
3

Tom Moran

Tom Moran
8

Andy Thirsk

Andy Thirsk
131

Shelford Chandler

Shelford Chandler
41

Together Agency

Together Agency
21

Vineet Raheja, Henry Billington and Leon Deeming

Vineet Raheja, Henry Billington and Leon Deeming
21

Laura Hounsom

Laura Hounsom
2

Rod Elms

Rod Elms
4

Uber

Uber
29

Stephanie Davis (RBH)

Stephanie Davis (RBH)
108

Mitch Stone

Mitch Stone
7