In early January, The Langham hotel in London launched a fleet of pink taxis to London city centre as part of a year-long campaign.
It has now expanded its reach and brought the pastel taxis to Edinburgh as part of a drive to encourage Scottish tourists to visit its London hotel.
The campaign, organised by Transport Media, encourages people to take a photo of themselves with the eye-catching cabs and upload them to social media sites for a chance to win a luxury weekend stay.
Langham spokesman Brian Gore told the Scotsman: “This campaign is aimed at getting people from Edinburgh to come down to London and enjoy a weekend break at the Langham.
“We hope the reaction to the pink taxis is going to be really positive. The hotel really comes to life at the weekend – it’s full of vibrant people who want to experience London and we think that will really appeal to the people of Edinburgh.”