The BBC has appointed Wall Street Journal Europe’s deputy editor Neil McIntosh as managing editor for BBC Online and Red Button.
McIntosh, who was deputy editor of Wall Street Journal Europe for a year and a half, will be responsible for driving development of the BBC Online and Red Button services, the latter of which was overhauled for connected TVs last December.
He will collaborate with editorial and technical teams at the BBC to ensure viewers have a consistent, seamless user experience across the four screens earmarked in its overarching online strategy, which centres on providing ten core product areas across desktop, mobile, tablet and connected TV.
The ten product areas are: BBC News, Sport, Weather, Cbeebies, CBBC, BBC iPlayer, iPlayer Radio, Knowledge and Learning, Search and the BBC Homepage and its websites have 24 million unique users, with 14.5 million using Red Button.
McIntosh will also be operationally responsible for the BBC Homepage and BBC Search, reporting to Andy Conroy, chief operating officer for BBC Future Media and BBC Online.
Conroy said: “The BBC’s websites are some of the most popular in the UK, and reach over 24 million people every week. This is one of the most challenging roles across BBC Online and BBC Red Button, providing strategic and technical leadership and driving collaboration across all digital areas of the BBC, and I’m delighted that someone of Neil’s expertise and calibre will be joining us.”
McIntosh said the BBC is at a “vital” point in its digital development. “As more and more people turn online for their news, information and entertainment, there’s a huge opportunity to build on what BBC Online offers across four screens. I’m looking forward to helping the BBC add to its long track record of using the latest technology to engage with, and serve, its audiences. ”
During his time at The Wall Street Journal's Europe edition, McIntosh led the digital and print editions of The Wall Street Journal, including a German-language digital edition produced in Frankfurt, and prior to that he launched WSJ.com Europe.
Between 2004 and 2008 he was assistant editor and head of editorial development for guardian.co.uk, where he launched the site's blog, audio and video output.
McIntosh will take up his new role on 2 April.